Creative company Ralph has hired industry vet Gareth Jones to the newly created role of global chief growth officer, as well as acting managing director of its New York office. Founded 20 years ago in London, Ralph has turned out entertainment-driven digital work for clients including Netflix, HBO, Amazon Prime, Disney+, Hulu, AppleTV+, Spotify and others. This has led to the opening of offices in New York, Los Angeles, and Tokyo, along with a recent partnership with talent and content management firm Tulsea in Mumbai. Jones brings a wealth of relevant experience to his new roost, most recently serving as SVP, global marketing director at VML and WundermanThompson. He was previously managing director of Possible Seattle, chief brand and content officer at DigitasLBi, and global marketing director of LBi in London. Jones’ global role includes growing the Ralph brand as a highly accomplished firm responsible for some of the entertainment industry’s most viral moments for hit shows including Squid Games, Breaking Bad, Stranger Things, The Bear, Black Mirror and Dexter. He will also serve as acting managing director of Ralph’s NY office as the agency looks to fill that role. Ralph was established by CEO/founder Chris Hassell and Iain Barrington-Light in 2005, first as a digital production and gaming company before later adding creative capabilities to develop highly engaging fan-first content and campaigns for top brands, including many of the world’s leading entertainment companies. Ralph has since expanded focus to include the making of documentary films, and recently launched Ralph magazine, a high-gloss quarterly print publication celebrating “Pop Culture For The Fun Of It,” covering music, film, TV, food & drink, comedy, comics, and more….
Barbarian hires Parkes, Doran; promotes Kravitz, Montagnino, Sharp and Mulvey
NEW YORK--Digital agency Barbarian has made a wave of executive leadership and team changes including two new hires and four promotions. Danielle Parkes joins as executive director of growth and marketing alongside Jake Doran as director of UX design. Ben Kravitz has been promoted to executive director of experience and innovation, Carlo Montagnino to director of technology, Sarah Sharp to group creative director (GCD) and Madeline Mulvey to associate manager of growth & marketing. Joe Maglio, CEO of Barbarian, CEO of McKinney and president of Cheil North America, said, “Each of these individuals embody our commitment to innovation, growth and leadership. Ben, Carlo, Sarah and Madeline have each played crucial roles in shaping the agency’s vision and driving our success so far. Barbarian has always been about blending tech and creativity to help forward thinking brands connect with consumers in meaningful and sometimes surprising ways, this cohort of leaders understands that mission — this group is well positioned to push the boundaries of what a modern agency can deliver for brands who are bold enough to do more.” Parkes brings an impact-led approach to creative storytelling to and will be responsible for developing and activating Barbarian’s value proposition, bolstering the pitch process and implementing growth strategies across customer experience, digital marketing, creative innovation and emerging technology. With 14 years of experience, Parkes most recently served as head of business development for Deloitte Digital’s agency practice where she spearheaded key sales and go-to-market initiatives across creative, data and technology. Joining as director of UX design, Doran brings over 17 years of experience in experience design and... Read More