Independent ad agency H/L has hired Yunilda Esquivel as VP, director of multicultural marketing. H/L’s decision to bring Esquivel on board underscores its commitment to delivering targeted, connection-driven strategies for a broad range of culturally diverse audiences. In her new role, Esquivel will collaborate across H/L’s client portfolio and internal teams to develop programs and campaigns that authentically connect with diverse cultural groups and enhance H/L’s leadership in multicultural marketing. Esquivel has led global business initiatives and strategic planning efforts for advertising, entertainment, and technology-based companies, including agencies Saatchi & Saatchi, Gallegos United, Wunderman Thompson, Laundry Service, and Mojo Supermarket. Born and raised in Costa Rica, Esquivel speaks four languages. Starting her career in production, she found her way into creative strategy in Los Angeles at the intersection of culture, technology, and creativity, where she developed fresh and compelling work for clients like Toyota, Comcast, Ford, Marriott International, TikTok, Meta, and Amazon. Her projects have been recognized by the Cannes Lions, Webby Awards, One Show, and ANA Awards….
Rep Report for April 18, 2025
Postproduction studio PARALLAX has secured RIPPLE REPS, a talent management company founded by Annie Schmittgens, to handle representation on the West Coast. RIPPLE REPS reps directors, editors, animators and VFX artists for commercials and branded content....
LGBTQ+ streaming network Revry, founded in 2015, has appointed Sydney Walz as its head of marketing. Walz will spearhead the development and implementation of innovative marketing strategies to broaden Revry’s reach and engagement within the LGBTQ+ community and beyond. Walz brings more than eight years of experience driving brand growth and audience engagement in the technology and media sectors. Her impressive career includes leadership positions at Meta, Akkio, and Influential, where she consistently demonstrated a talent for developing comprehensive marketing strategies, leading cross-functional teams, and fostering partnerships to amplify brand presence. She worked on influencer marketing campaigns speaking directly to queer audiences for brands such as Wells Fargo and Rescue Agency while remaining committed to queer creator inclusivity across all campaigns. Prior to joining Revry, Walz served as marketing manager for SMB Ads Solutions at Meta, where she managed a six-month global holiday sales incentive program with a $200K budget and increased ad campaign upselling by 20 percent. As founding product marketing manager at Akkio, she redefined the company’s ideal customer profile and led high-impact agency event sponsorship strategies resulting in a $9.6M partnership deal. Walz holds a Bachelor of Fine Arts in advertising with a focus on creative strategy from the Academy of Art University in San Francisco....
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