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    Home » Rep Report for May 29, 2026

    Rep Report for May 29, 2026

    By SHOOTFriday, May 29, 2026Updated:Wednesday, May 27, 2026No Comments43 Views
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    Rogue owners Kate Taylor (l) and James Howland
    LONDON & EMERYVILLE, Calif. --

    Rogue has taken on representation in the U.K. for the directors on the RESET/UK roster. Among those RESET directors now with U.K. representation via Rogue are Guy Ritchie, Robert Eggers, Ninan Doff, Dorian & Daniel, Coralie Fargeat, and Jackson Tisi. The addition of RESET/UK further strengthens Rogue’s access to stellar talent, introducing a lineup of directors whose work combines striking visual craft with contemporary cultural relevance. Known for their distinctive visual style and powerful storytelling, RESET/UK filmmakers have built a reputation for crafting bold, cinematic work across ground breaking commercials, music videos, branded content, episodic television and blockbuster Hollywood movies. “Representing RESET’s UK roster is an exciting prospect for us,” said Rogue owner and managing director Kate Taylor. “The scale and breadth of their work is consistently original, inventive and visually exceptional. There’s a clear creative alignment between our companies, and we are very much looking forward to building on that together in the U.K. market.” RESET co-founder Dave Morrison added, “Partnering with Rogue for U.K. representation feels like a natural fit. Their reputation, ambition and commitment to both craft and talent make them the ideal home for us. Rogue has built an environment capable of supporting the most ambitious productions in the market, combining production excellence, world-class talent and the experience to deliver complex projects at the highest level. It’s a company trusted by both clients and creatives alike, and we’re excited to be working together”…

    Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has appointed Peter Thordarson to the newly created role of technical account executive. Joining ASG with nearly four decades of expertise, Thordarson brings a deep background in broadcast media engineering, management, and enterprise production. He reports directly to Claudia Souza, chief innovation officer at ASG. Thordarson will act as a dedicated client advocate and sales-technical expert, guiding clients toward innovative approaches with technology and industry best practices. His primary responsibility will be to partner with clients, offering his expertise to align their expectations with a forward-thinking technical strategy that achieves both workflow optimization and successful business outcomes. Within ASG, Thordarson will serve as the essential link, contributing his deep knowledge throughout the process to ensure ASG’s teams deliver a transformative customer experience. His expertise stems from high-stakes engineering and operations roles, including tenures at Microsoft, FOX Network, FOX Sports, DirecTV Sports, and Ericsson (MediaKind)….

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    Aggregated Categories:Rep Report
    Tags:Advanced Systems GroupDave MorrisonKate TaylorResetRogue



    Apple unveils AI advances at its annual conference

    Monday, June 8, 2026

    Apple on Monday unveiled new artificial intelligence advances including upgrades to its Siri assistant, emphasizing a focus on privacy and day-to-day use as the iPhone maker tries to catch up to rivals when it comes to AI.

    Siri AI, which was introduced at the start of Apple's annual World Wide Developers Conference, has been highly anticipated by users and developers. While Siri was launched in 2011, it fell behind other voice assistants and was derided even by Apple fans.

    It is the last WWDC featuring CEO Tim Cook before he turns his post over to John Ternus in September. Cook received an extended standing ovation and told the audience he is "deeply grateful to have been on this journey with you" and said "the energy around Apple platforms has never been stronger."

    The conference, which drew developers from some 65 countries to Apple's Silicon Valley headquarters, focuses on software, in contrast to the fall unveiling of the latest iPhones.

    Apple steps up its AI game
    Apple has sought to distinguish itself from its peers by stressing a privacy-centered approach and integrating AI across its devices and apps. There was no mention of AI superintelligence or companion chatbots. Rather, Apple sought to demonstrate how its AI tools can make life easier.

    Apple software chief Craig Federighi took some swipes at AI companies — without naming them — that seem to be "pursuing AI for the sake of AI" without clear regard for the people it is supposed to serve. At Apple, he said, "we believe that truly helpful AI should be centered around you and your needs," which means integrating AI into the products people use every day, with a focus on privacy.

    The conference unveiled updates to Apple Intelligence, which... Read More

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