Global creative studio Imagine This has added two key hires to its leadership team, responsible for sales and business development: Jake Strom and Rena Jett Kayrala. Strom and Jett Kayrala will handle representation on the East Coast for Imagine This and its newly opened AI arm Made by Humans. Strom is the founder of the talent representation and creative management shop Stellar Mass. Through Stellar Mass’ partnership with Imagine This, Strom will serve as the brand’s East Coast sales rep, bringing 12+ years of experience in creative sales and management. Strom started his career in-house at production company Furlined before becoming a partner at indie rep firm Fox-Mills Inc. and eventually co-founding MilkToast. Jett Kayrala joins the Imagine This fold as EP of innovation. She is also the founder of Accomplice, a creative talent agency that represents top innovators in immersive experiences, AI, digital media, and experiential marketing, shaping the future of advertising for next-generation brands and agencies. As a specialist within the creative technology field, Jett Kayrala will be working closely with Imagine This’ aforementioned Made by Humans, and a diverse roster of AI artists exploring the human side of creative applications of generative technology. Jett Kayrala has a successful track record with creative companies across Europe and the U.S., having spearheaded the launch of Vice Media in Barcelona and played an instrumental role in the growth of production companies UNIT9 and HELO….
Jo Fox has been appointed sr. VP of marketing for ESPN. Fox will oversee strategic leadership for the marketing team, driving brand awareness, fan engagement, and contributing to the growth of revenue across ESPN’s platforms. Based in New York, she will report directly to Tina Thornton, executive VP at ESPN. Fox brings with her a wealth of experience from her previous role as SVP of consumer and content marketing at Comcast NBCUniversal. During her tenure, she was instrumental in the successful marketing launch of Peacock, elevating its brand in sports, and crafting cross-platform campaigns that propelled subscriber growth. Her collaborative work with NBCU and NBC Sports has cemented her as a leading force in sports and entertainment marketing. In her new role at ESPN, Fox will guide the brand’s marketing strategies, lead innovative campaigns, and enhance the company’s market presence. She will play a critical role in developing marketing initiatives alongside ESPN’s league partners and will focus on key priorities such as ESPN+, the ESPN App, ESPN BET, and the upcoming launch of ESPN’s flagship product. Prior to Comcast NBCUniversal, Fox held several senior roles at Sky in London, including director of content marketing, where she led highly successful campaigns for Sky Sports and other network brands. A native of Australia, Fox has also served in leadership roles at the Environment Agency UK and in government roles in New South Wales, Australia. She officially joins ESPN on Oct. 28. She will lead a team that includes Seth Ader (VP, brand marketing), Rachel Epstein (VP, sports marketing), Curtis Friends (VP, sports marketing), Inna Kern (VP, media strategy & planning), and Brian Iglesias (VP, sports marketing)….
Elation, which designs and manufactures a wide range of entertainment lighting products, has added brand strategist Braven Greenelsh as its chief marketing officer. Greenelsh has collaborated with the Elation team for many years and contributed to the success of several of Elation’s top brands, including PROTEUS and Obsidian Control Systems. Over the past 25 years, Greenelsh has been an executive-level brand marketing and design consultant for sports, entertainment, and technology brands such as IAC, Intuit, Lincoln, Ceridian, FOX Studios, NFL, Sony Pictures, WME, and Emirates Airlines. He holds over 30 awards for branding and product design. Elation’s expanding partnership deal with Greenelsh’s brand consultancy La Visual will have him leading Elation’s marketing efforts globally with a focus on brand development, digital strategy, team development, content management, and brand equity…..
