Good Behavior, the comedy commercial production company that was founded last year by director Pete Marquis and his partners Victoria Guenier and Adam Lawson, has signed with Resource for representation on the West Coast. Industry veteran Dana Balkin has led Resource since 2001, building a roster of major commercial production companies including Biscuit Filmworks, The Corner Shop, Partizan and Epoch, among others. Balkin and her business partner Allie O’Brien work with companies that create live action, animation, tabletop and experiential campaigns from production through postproduction. Good Behavior’s Marquis has been on a tear this year, directing high profile campaigns for Coors Light with Patrick Mahomes; 7-Eleven’s Slurpee “Tonque Too” social media work; Best Buy spots with the retailer’s “spokeshologram”; Pepsi’s hilarious “Undercover Cups” and “Chase Cars” spots for BBDO NY, and the most recent followup “Tailgate Crashers” featuring NFL stars Josh Allen and Justin Jefferson; and the latest installments of NJM Insurance Group’s long-running campaign “No Jingles or Mascots,” including the spot “Nuts,” which broke this week….
Industry veteran Tom Baldassare has joined Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, as a sr. account executive. He will maintain and develop relationships with Fortune 100 tech and financial firms on both coasts. Baldassare is one of the creators of the Silicon Valley Video Summit, a consistently sold-out event every January, co-sponsored by ASG…
