Rakish, the L.A.-based production company co-founded and led by managing director Preston Garrett and Golden Globe-nominated feature film director Marc Forster, has entered into a strategic partnership with Emily Friendship of NYC-based Commonwealth for sales representation on the East Coast. Friendship will manage Rakish’s commercial and branded content projects and dovetail with its latest successes, including the launch of the company’s new long-form division headed by Zack Williams, head of creative development. Friendship will also collaborate closely with Chiara Useche, Rakish’s head of sales. With a 15-year career in feature film production and international sales, including her notable tenure as SVP of international sales at Inferno Films, Friendship expertise to Rakish’s evolving vision across the combined advertising and long-form narrative space. Her extensive background in feature films and subsequent transition to advertising provides a solid foundation in talent relations, creative development, production, and sales. Rakish joins a client roster at Commonwealth which includes Farm League, Lost Planet, Happy Place, and Domo. Rakish’s representation is rounded out by Hero Management on the West Coast, Nikki Weiss & Co. in the Midwest, and ENID in the UK and Amsterdam….
Jacksonville, Fla.-based creative and production studio TigerLily is expanding its national footprint, securing U.S. representation with L.A.-based reps Deirdre Rymer Rivard of Blush Creative and Lisa Gimenez of Lisa G & Co Represents. Leaning into TigerLily’s talent and multifaceted offerings spanning creative strategy, live-action production, design, animation, and editorial, Rymer Rivard and Gimenez are also looking to expand the studio’s agency work. TigerLily’s commercial and branded content portfolio includes FIS, Oracle, Conde Nast, Blue Cross, and the PGA Tour….
Avid to acquire Wolftech Broadcast Solutions
Avid® has entered into a definitive agreement to acquire Wolftech Broadcast Solutions, a company known for cloud-based multiplatform planning and publishing news production solutions. This strategic move illustrates Avid’s focus on transforming news, sports, and live production workflows.
The acquisition will allow Avid to combine its digital-first, end-to-end media solution with Wolftech’s expertise in story-centric workflow management. The integration of Wolftech and Avid is intended to enable news organizations to rapidly deliver stories through multiplatform amplification, significantly increasing efficiency and improving remote collaboration.
Avid and Wolftech are committed to openness and customer choice. Wolftech already integrates with a wide range of tools, including Avid MediaCentral, and will continue to build integrations with Avid solutions and other industry-leading platforms. With this acquisition, Avid will deepen the integration between the two toolsets while continuing to partner with a wide range of media production tools and newsroom systems. Existing Wolftech customers will benefit from Avid’s global scale for customer support and professional services.
The planned acquisition of Wolftech positions Avid to deliver a unified suite of integrated tools with unique AI-powered features that will enable news production organizations to:
--Break Down Silos: Unlock creativity and operational clarity by breaking down silos between digital, broadcast and long-form teams.
--Increase Efficiency: Get the most out of resources with sophisticated planning and analytics tools.
--Focus on the Story: Capture audiences and amplify stories faster across any distribution platform.
--Get Teams Interacting:... Read More