Scott Weisenthal has been named head of global marketing and insights for Comcast Advertising, the advertising division of Comcast. Weisenthal will oversee all global marketing and brand strategy for Comcast Advertising which includes Effectv, the ad sales division of Comcast, and FreeWheel, its technology arm. He will lead brand management, social marketing, insights and analytics, events, and creative design and execution. Weisenthal is based in New York and reports to James Rooke, president of Comcast Advertising. Weisenthal joins Comcast Advertising from Major League Baseball where he served as SVP, global marketing. During his tenure at MLB, he spearheaded some of the biggest marketing initiatives in media and sports, including the league’s rule changes campaign. He earlier served as head of the Washington Post Creative Group at the Washington Post, and VP, global creative & content marketing at Marriott International. While at Marriott, he launched Marriott Bonvoy, the hotel chain’s loyalty program. He also held several leadership roles at NBCUniversal….
Jeff Tate has been appointed VP of marketing at Bond, a Toronto-based global insights-driven, customer engagement company that creates growth by building lasting connections between brands, their employees and their customers. With nearly two decades of experience in marketing and strategy roles, Tate brings a wealth of knowledge from his work with national and global brands such as Canadian Tire, Home Depot, and Walmart….
Ben Clark appointed managing director of The Mill London
The Mill, part of the Technicolor Group, has appointed Ben Clark to serve as managing director of the London studio, directly reporting to president Mark Benson. Clark brings a wealth of experience across the brand, production, and agency sectors. Prior to joining The Mill, Clark worked at The & Partnership, founded Acne, a full-service production company (subsequently acquired by Deloitte Digital), and most recently, was EMEA chief production officer, McCann Worldgroup and Craft.
Clark’s appointment comes at a pivotal time for The Mill as the company continues to innovate across its global studios, leveraging new technologies to drive creativity across multiple platforms.
Benson said of Clark, “His vast experience will undoubtedly support our work as we evolve in today’s rapidly shifting market.”
“The Mill’s legacy of creative innovation is unparalleled, and I’m eager to collaborate with our award- winning artists and technologists to deliver groundbreaking experiences for our clients,” said Clark who added, “By empowering our teams with AI tools and fostering strong partnerships, we can enhance our capabilities and stay at the forefront of technological trends.”
With the expertise of The Mill’s sister studios--MPC, Mikros Animation, and Technicolor Games--the company is positioned to offer innovative solutions at scale. Clark concluded, “The Mill’s unique creative strength, combined with this collaboration, enables us to continue producing culturally significant and effective content for clients worldwide.”
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