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    Home » Showcase Directors Mentoring Showcase Directors

    Showcase Directors Mentoring Showcase Directors

    By SHOOTTuesday, October 24, 2023Updated:Sunday, July 7, 2024No Comments4323 Views
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    By Robert Goldrich

    --

    Turning 21 signals a maturation of sorts–and it applies to SHOOT’s New Directors Showcase on varied fronts, including in one key respect.

    This year marks the 21st Showcase and how far we’ve come is reflected in the mini-profiles of two current Showcase directors who are not yet affiliated with a production company: Cameron Carr and Sophie Tabet.

    When acknowledging their mentors, Carr thanked director Andre Muir while Tabet cited Nina Meredith. Both Meredith and Muir are SHOOT New Directors Showcase alums from 2018 and ‘19, respectively . 

    Tabet said of Meredith, “She has taught me so much–both technically and also theoretically. I always bounce my ideas off her, and she provides me not only with professional knowledge but with unwavering support–which as a woman in film, is crucial. She is the first person to encourage me to push my limits, and she has an impeccable eye. Getting to assist her on massive commercials has been a real learning experience.”

    Meredith, who as a Showcase director was not yet affiliated with a production company, is now on the roster of RadicalMedia.

    Meanwhile Carr said that mentor Muir was the one who originally informed him of SHOOT’s New Directors Showcase. Furthermore, Muir sparked Carr’s self-confidence. Carr observed, “It is within this confidence that you never stop growing, learning and remaining ready to adapt to for filmmaking fluency.”

    Back when he was selected for the 2019 Showcase, Muir was unaffiliated with a production house. Now he’s at SMUGGLER, having this year seen his “Truffles” music video for Mick Jenkins earn inclusion at the SXSW Festival. 

    Muir said that connecting with SMUGGLER has been a key to his career. And he earlier credited SHOOT’s New Directors Showcase with bringing that about. “The Showcase changed my life,” said Muir, sharing that prior to getting that exposure he had a hard time even securing local market representation in Chicago. But when Muir’s short film 4 Corners made the Showcase cut and was seen at the DGA Theatre in NYC and online, he began to generate interest from A-level production houses, including SMUGGLER. “It’s not like my work had changed” from prior to the Showcase to after the Showcase, observed Muir. But the exposure the Showcase provided was the difference maker.

    Robert Goldrich is a SHOOTonline editor.

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    News Categories:spot.com.mentary
    Tags:Andre MuirCameron CarrNina MeredithSHOOT New Directors ShowcaseSophie Tabet



    Street Talk for March 6, 2026

    Friday, March 6, 2026

    Havas has acquired Berlin‑based cultural marketing agency Styleheads. Recognized for its strengths in cultural marketing, creator relations, and live activations, Styleheads will join Havas Media Network in Germany, where it will expand the capabilities of Havas’ global Play network. This integration will further support Havas Play’s mission to create content and experiences that connect people and brands through the passions that move them--music, sport, gaming, fashion and lifestyle.

    As part of this integration, Havas Play and Styleheads will be brought together under a single leadership structure led by Styleheads managing director Eike Faecks, who will assume strategic and operational leadership of Havas Play across all German locations, unifying the Group’s activation, creator expertise, and cultural marketing under one vision.

    Founded in 2001, Styleheads develops campaigns, events, and creator partnerships for leading brands across the fashion, lifestyle, FMCG, and entertainment sectors. For Styleheads, joining Havas provides access to the Group’s global resources and network while preserving the agency’s cultural roots, Berlin base, and independent brand identity. The combined model brings together Styleheads’ strengths in culture, creators, and live activations with Havas Media’s integrated approach across media, data, and strategy, offering clients a more powerful and culturally relevant activation proposition....

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