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    Home » SoftBank and OpenAI set up joint company to push artificial intelligence services

    SoftBank and OpenAI set up joint company to push artificial intelligence services

    By SHOOTMonday, February 3, 2025No Comments215 Views
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    SoftBank Chief Masayoshi Son, left, and OpenAI Chief Sam Altman shake hands during an event in Tokyo, in Tokyo, Monday, Feb. 3, 2025. (Kyodo News via AP)

    By Yuri Kageyama, Business Writer

    TOKYO (AP) --

    Japanese technology giant SoftBank Group and OpenAI stepped up their AI partnership Monday, setting up a 50-50 held company called SB OpenAI Japan.

    SoftBank Chief Masayoshi Son and OpenAI Chief Sam Altman appeared at an event in Tokyo, talking up their collaboration and inviting Japanese companies to join.

    Son, holding a shiny blue crystal ball as a symbolic prop, said its AI service Cristal could be used by companies for planning, marketing, emails and figuring out old source codes.

    Cristal will first roll out in Son’s own SoftBank Group companies, which include Arm, a semiconductor and software company, and PayPay, an electronic payment service. SoftBank said it plans to spend $3 billion a year to integrate Cristal across its companies.

    “This will be super-intelligence for the company. I’m so excited,” Son told reporters and other participants at the Transforming Business through AI event.

    Altman talked about the just announced “deep research,” which allows ChatGPT to carry out more complicated tasks, including preparing reports by browsing the web and finding thousands of sources far more quickly than a human worker.

    Deep research will be available in Japan in the Japanese language, he said.

    “This partnership with SoftBank will accelerate our vision for bringing transformative AI to some of the world’s most influential companies, starting with Japan,” said Altman.

    SoftBank and OpenAI, along with Oracle, are part of the Stargate project supported by President Donald Trump, investing up to $500 billion in artificial intelligence infrastructure in the United States.

    Son said Stargate will expand into Japan, as well as other nations.

    The technology sector has been shaken by the recent announcement from Chinese newcomer DeepSeek that it has come up with very smart but low-cost AI.

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    Tags:artificial intelligenceOpen AISB OpenAI JapanSoftbank



    Street Talk for June 13, 2025

    Friday, June 13, 2025

    Filmmaker Kahlil Joseph has joined the Somesuch roster for exclusive U.K. and Netherlands representation across commercials, music videos and branded content. Moving fluidly between cinema, journalism, and contemporary art, the L.A.-based Joseph’s practice often centers on the aesthetics of Black life and consciousness. He has directed short-form pieces for artists including Kendrick Lamar, Beyoncé and Flying Lotus, alongside work for brands such as YSL and Kenzo. Artistically, Kahlil has exhibited work at the Venice Biennale, the Tate Modern and the Underground Museum, which he co-founded in Los Angeles. He is the creator of BLKNWS, a genre-defying media project that began as a two-channel video installation and evolved into his first feature-length film, BLKNWS: Terms & Conditions, which premiered at this year’s Sundance Film Festival. The film blends archival footage, scripted scenes, and real-world interviews to explore the landscape of contemporary media and collective memory, marking a new chapter in Joseph’s ongoing experiment with form, authorship, and the future of cinematic language... Pulse has added Sidney Van Wichelen, a Cannes Lions Grand Prix winner, to its directorial roster for commercial representation in the U.K. Named the third most awarded director at Cannes Lions 2022, he’s behind striking, emotionally charged films for global brands including Spotify, Decathlon, Swatch, and Adidas. With a background in advertising and a Master’s in Film Direction from LUCA School of Arts, Van Wichelen has turned out work that consistently blurs the line between short-form cinema and commercial content--earning acclaim from D&AD, CLIO, The One Show, and Eurobest... Read More

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