Latcom-Worldcom OOH, the global out of home advertising specialist company, has appointed Hernรกn Estrada as global general manager. Estrada will lead the organization towards consolidation and expansion in key international markets. With more than 25 years of experience, Estrada has held strategic positions in advertising, media and entertainment companies. During his time at The Walt Disney Company, he led complex organizational transformations and managed large-scale integrations, such as the Disney-Fox merger in Europe and Latin America. In his roles based in markets such as the United States, England and Brazil, he was able to achieve significant impact on income, leadership and competitiveness, with great capacity to adapt to different cultural and market contexts. Estrada holds a Bachelor โs degree in Advertising from Universidad del Salvador and a Bachelorโs degree in Marketing from the Escuela Argentina de Negocios. He also earned an MBA from the University of Miami (USA) and is known for his ability to lead multicultural teams….
Street Talk for February 7, 2025
Havas has acquired a majority stake in Channel Bakers, an e-commerce media agency and leader in retail media innovation. The addition of Channel Bakers reinforces the performance and e-commerce capabilities of Havas Media Networkโs global e-commerce proposition, Havas Market, delivering incremental growth for clients by harnessing the synergies between paid performance, retail media and content. By integrating Channel Bakersโ specialized expertise into Havas Marketโs performance practice, this addition enhances Havasโ capability to seamlessly converge creativity, media, and commerce technology into one powerful offering. Channel Bakers retains its brand identity while joining Havas Marketโs global portfolio under the leadership of Greg James, CEO of Havas Media Network North America, with Joshua Kreitzer continuing as CEO of Channel Bakers. Founded in Los Angeles in 2015, Channel Bakers today boasts a global team of 80 people spread across four continents, including a significant presence in both Asia Pacific and Europe. The company has built its reputation on helping innovative brands find the right audience at the right time, telling their stories to drive sales and create lasting value. As an Amazon Ads Advanced Partner, the agency leverages its deep insights and decades of talent experience to help clients maximize revenue and scale their e-commerce strategies. Their strategic partnership with Walmart and other retailers also enables them to help clients expand their retail and e-commerce footprint. Its client base spans multiple verticals from consumer electronics, apparel, and consumer packaged goods....
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