Tiffany Edwards has joined Publicis Creative as EVP of integrated growth and business acceleration while Ramon Jimenez and Dylan Viner have come aboard as co-chief strategy officers and partners at Le Truc, Publicis Groupe’s next-generation creative collective. Edwards, Jimenez and Viner will be based in NYC and report directly to Gareth Goodall, chief strategy officer of Publicis Creative US. Edwards joins to drive multicultural strategy rooted in breakthrough creativity and will be tasked with supercharging the integrated growth and business acceleration functions of Publicis Creative US with a focus on helping brands strengthen and build connections with multicultural audiences. She will leverage her deep industry experience in developing multicultural enterprise strategies while serving as a consultant to Publicis Groupe’s creative agencies, including Leo Burnett, BBH, Saatchi & Saatchi, Fallon, the community, and Team One. Edwards brings two decades of expertise to Publicis, previously serving as the global head of DEI at Droga5 as well as the education & diversity director of The One Club and foundation & inclusion manager of the Advertising Club of New York. Her accolades include ADCOLOR’s Rising Star Award, and AAF’s Mosaic Award. Jimenez most recently served as global principal at brand consultancy Wolff Olins, where he led strategy for accounts such as LEGO, Meta, Amazon, and Expedia Group. He brings a blend of agency and client-side experience to Le Truc. Having led product innovation, integrated campaigns, IP development, and experience design from roles at Droga5, Viacom, R/GA, JWT and Vice. And Viner most recently held the position of chief strategy officer and managing partner at the Havas global brand strategy and innovation consultancy TRIPTK, where he helped build the company over six years and attracted clients including Netflix, VF Corp, Microsoft, Diageo, and Marriott International. His experiences leading upstream brand transformation assignments at TRIPTK and Redscout are complemented by positions held at creative agencies R/GA, Grey, and JWT, working across brands such as Nike, Mercedes Benz and Rolex….
Editor Matthew Hilber joins Nomad
Global postproduction company Nomad has added Matthew Hilber to its roster of editorial talent.
The Portland-native began his career at JOINT, Wieden+Kennedy’s editorial arm, where he worked for 15 years, cutting spots for Nike, Coca-Cola, Old Spice, and KFC. His Super Bowl commercial for TurboTax, starring Humpty Dumpty, ranked among the best on the Big Game that year, and his spot “Tough Love” for P&G aired during the Paralympic Games and won a Cannes Silver Lion.
Influenced by his interests in sports and comedy, Hilber cuts with an instinctive style that aims to touch the emotional core of every story. Working with directors such as Neal Brennan, Jake Syzmanski, and Clay Weiner has provided opportunities to sharpen those comedic instincts while having a good time doing it. “At some point, we all got into this business because it was fun,” said Hilber, “so I try to keep that in mind during the editing process. I think that sort of positive energy shows up in the work.”
Hilber’s recent commercials span such clients as Fox Sports (a spot which won a Sports Emmy), Chili’s, Amazon, Lowe’s, and State Farm, featuring pro athletes, comedy legends, and A-list celebrities alike. He also cut a Girl Scout Cookie video for his daughter, which helped propel Tagalongs to a top 3 finish among friends and family.
On the long-form side, he has edited with zombies for LAIKA, toured Thailand with Facebook, and did all the burnouts with Hurst Racing Tires. His narrative and documentary credits include the dark comedy short Bronzed, which premiered at SXSW, the political satire The Last Undecided Voter, and an episode of The Thread, featuring Brazilian pianist and composer Henrique Eisenmann.
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