Tiffany Edwards has joined Publicis Creative as EVP of integrated growth and business acceleration while Ramon Jimenez and Dylan Viner have come aboard as co-chief strategy officers and partners at Le Truc, Publicis Groupe’s next-generation creative collective. Edwards, Jimenez and Viner will be based in NYC and report directly to Gareth Goodall, chief strategy officer of Publicis Creative US. Edwards joins to drive multicultural strategy rooted in breakthrough creativity and will be tasked with supercharging the integrated growth and business acceleration functions of Publicis Creative US with a focus on helping brands strengthen and build connections with multicultural audiences. She will leverage her deep industry experience in developing multicultural enterprise strategies while serving as a consultant to Publicis Groupe’s creative agencies, including Leo Burnett, BBH, Saatchi & Saatchi, Fallon, the community, and Team One. Edwards brings two decades of expertise to Publicis, previously serving as the global head of DEI at Droga5 as well as the education & diversity director of The One Club and foundation & inclusion manager of the Advertising Club of New York. Her accolades include ADCOLOR’s Rising Star Award, and AAF’s Mosaic Award. Jimenez most recently served as global principal at brand consultancy Wolff Olins, where he led strategy for accounts such as LEGO, Meta, Amazon, and Expedia Group. He brings a blend of agency and client-side experience to Le Truc. Having led product innovation, integrated campaigns, IP development, and experience design from roles at Droga5, Viacom, R/GA, JWT and Vice. And Viner most recently held the position of chief strategy officer and managing partner at the Havas global brand strategy and innovation consultancy TRIPTK, where he helped build the company over six years and attracted clients including Netflix, VF Corp, Microsoft, Diageo, and Marriott International. His experiences leading upstream brand transformation assignments at TRIPTK and Redscout are complemented by positions held at creative agencies R/GA, Grey, and JWT, working across brands such as Nike, Mercedes Benz and Rolex….
Rep Report for September 13, 2024
Isabella Pierangelo has been promoted to U.S. regional growth director for M&C Saatchi Group. Pierangelo joined M&C Saatchi earlier this year as business development director at its NY-based agency, SS+K. In her new role, she will focus on expanding M&C Saatchi’s presence in the U.S., working closely with M&C’s U.S. leadership in Sport and Entertainment, Performance, and Consulting, as well as with the M&C Global team to drive integrated global marketing and communications. Pierangelo’s previous experience includes business development roles at Malherbe New York, ABEO, and IPG agencies MullenLowe and Mediahub....
EVS, a Liège, Belgium-headquartered provider of live video technology for broadcast and news media productions, has hired Xavier De Vynck as sr. VP of strategic business development. After serving as head of Continental Europe, media, sports, and entertainment at TATA Communications for the past two years, De Vynck returns to EVS. He has 20+ years of business development and international sales and marketing experience in the broadcast, media, and telco related industries, including 11 years of experience at EVS, where he was involved in business development and major sporting events management. In this new role, he will lead EVS’ strategic business development initiatives, a critical component of the company’s commercial evolution plan introduced earlier this year. De Vynck’s responsibilities in his new role at EVS will include developing and executing comprehensive business development strategies, mentoring a future business development team, and cultivating relationships with key clients, partners, and stakeholders. He will work closely with... Read More