Maison BETC, BETC’s New York-headquartered global network dedicated to luxury, has strengthened its leadership in that marketplace via Havas’ acquisition of Eyesight, an independent agency widely recognized for its world-class expertise in the bespoke design and production of fashion shows and events for luxury houses. This addition strengthens Maison BETC’s positioning with luxury and premium brands by integrating rare, highly specialized event expertise in a sector where fashion shows represent a valuable communications opportunity. Founded in 2002 by Thierry Dreyfus, Eyesight specializes in the design, organization, and artistic and technical execution of events and shows. The agency has grown organically through a collective of talents brought together around a shared ambition: Edward Ross, artistic director in New York and Los Angeles; Alexandra Avalone, in charge of client liaison and production, also in New York and Los Angeles; and Marie Meresse, a producer in Paris who leads teams worldwide. The agency brings together talents based in Paris, New York, and Milan. Drawing on the unique experience of its founder, who has staged more than 3,000 shows for luxury houses such as Dior Homme, Yves Saint Laurent, Fendi, Virgil Abloh, Comme des Garçons, KidSuper, EgonLab, and Salomon, Eyesight stands out for its deeply human and integrated approach, grounded in listening, research, sharing, fluidity, broad craft expertise, and creative drive. The agency is known for orchestrating sophisticated artistic productions that combine art direction, lighting, scenography, new media, and emotion to deliver large‑scale international projects. Through this acquisition, Maison BETC consolidates its ability to support luxury brands across their entire value chain. Eyesight will enrich and extend the know‑how of Maison BETC as well as POP for production. Eyesight will also benefit from BETC’s creative excellence and international network to strengthen its positioning and foster new high‑value collaborations with leading brands. Eyesight and Maison BETC have already begun to develop a joint expertise in AI that could take the fashion show experience, and its filming, even further….
Prose on Pixels (POP)–Havas’ AI-powered global content-at-scale network–has made a series of senior appointments that signal its accelerating global growth and continued investment in more sophisticated service models across the globe. The London-based global team has welcomed three major leadership positions, building on the recent expansion of its client portfolio with major global brands. Kate Johnson steps into the role of sr. VP of operations, UK, following her impactful leadership within the network over the past two years. With nearly over two decades of experience building and leading high-performing studios at organizations such as Oliver Agency and Chelsea Football Club, she brings deep expertise and proven rigor to the network. In the expanded role, she will continue to strengthen POP’s end‑to‑end delivery model, ensuring operational excellence as the business scales globally. To further elevate POP’s client service offering, Lani Carstens has been appointed as global VP, client services. Bringing over two decades of experience leading content marketing, production at scale and creative operations across global businesses such as Dentsu and WPP, Carstens will play a key role in advancing POP’s strategic approach to client service–focused on responding to the evolving demand for more personalized, audience-led solutions. Following more than five years driving growth at Havas Creative Network, Aimee Healey has joined POP as global new business director, where she will lead the development of commercial opportunities and champion the evolving role of production in the industry. Healey brings a decade of expertise in unlocking growth and scaling businesses internationally….
