DAC, an international full-funnel media agency, has appointed Zhenya Brisker as VP of digital Media. Brisker joins DAC from dentsu where she played a pivotal role in translating client goals and objectives into actionable media programs. A seasoned expert in digital and traditional media with over 20 years of experience, Brisker brings a proven track record of leadership, innovation, and results-driven strategies to the role. Brisker began her career in search marketing before expanding into other digital media channels, gaining hands-on expertise in both search and social media. During her tenure at Media Storm, she built a dedicated paid search and social department, scaling it from a team of four to 50 over nine years. When it was acquired, she also successfully integrated this team into Merkle and dentsu, optimizing workflows and fostering seamless collaboration between digital and traditional media. Her client portfolio includes major brands across diverse industries, such as Big Lots, AMC Networks, Cleveland Clinic, SunnyD, and Habitat for Humanity. In her new role at DAC, Brisker will assume a digital leadership position across a portfolio of both existing and new client accounts. She will collaborate closely with the senior media team to deliver best-in-class integrated media strategies that align with clients’ business objectives. Additionally, Brisker will lead the development of a comprehensive, ongoing media training program, covering key topics from Paid Search 101 to Media Mix Development, to support these efforts….
Havas and YouGov–the international online research data and analytics technology group–have expanded their partnership, which now spans 30 markets across the media, creative, and health networks and incorporates bespoke health insights through proprietary panel data on chronic and seasonal conditions. Furthering Havas’ Converged strategy of supercharging client growth through leading data and tech capabilities, the expanded partnership couples clients’ first party data with YouGov’s attitudinal and psychograph data, enabling the creation and activation of audiences at global scale with vertical-specific accuracy and a privacy-first approach. “By accelerating adoption of YouGov’s data and insights, we’ve been able to build larger, smarter models, creating increasingly sophisticated audiences that can be leveraged across the entire agency network in our Converged operating system. For our clients, we’ve boosted performance while safeguarding customer privacy, and for our people we’ve unlocked new efficiencies that empower them to focus on more strategic tasks,” shared Dan Hagen, global chief data and technology officer, Havas. By leveraging YouGov and first party data sources in Havas’ AI-driven Converged operating system, the agency network has automated the audience creation process, improving performance in client applications by over 50% through reductions in activation time and increases in lead conversion. As Havas continues to enhance its Converged operating system, the agency network is in constant collaboration with YouGov to identify new efficiencies and drive deeper, more actionable insights across the organization. “We’re incredibly proud of YouGov’s work with Dan and his team at Havas since our partnership started four years ago,” said Stephan Shakespeare, co-founder and CEO, YouGov. “The enhancement of the relationship is testament to how much they value the quality and connectivity of our data, our pioneering products and our deep expertise. We look forward to further expanding YouGov’s partnership with Havas in the years to come as we continue to develop innovative approaches to show consumers’ reality across the world”…
