Paris-headquartered Havas has acquired U.K.-based global digital data agency DMPG to help power its clients’ marketing transformations and unlock untapped value from advertisers’ data and technology investments. Havas’ clients across its three global practices, Media, Creative and Health, will now have access to data capabilities that deliver and measure business impact across their omnichannel marketing activities. DMPG will join the organization under Havas Media Network’s data, tech and analytics consultancy, CSA. Founded 11 years ago by Steve Carrod and Tom Marianczak, DMPG has built a powerful suite of digital data technology services including: customer experience strategy; digital analytics design, implementation and adoption; experience optimization program creation; and execution and omnichannel data activation support. DMPG also is a certified partner of Adobe, Google, Tealium, ObservePoint, Optimizely and Treasure Data, among other key enterprise technologies. DMPG works with Shutterfly, TUI, The Economist, RS Group, Boden, River Island, and Center Parcs, among others. The acquisition further bolsters Havas’ existing data, tech and analytics capabilities that sit within CSA. Launched in 2023, CSA now encompasses more than 400+ data experts across 20+ countries delivering end-to-end data and technology solutions rooted in meaningful business growth. CSA services clients at all stages of data maturity and gives them a competitive advantage by combining smart people and advanced technology to generate actionable insights from their data to drive more value from their investment in digital and media. DMPG will integrate into Havas Media Network UK, as part of the CSA Network and will help scale the data and tech consultation service offering across all its practices–Media, Creative and Health–globally. DMPG managing director Carrod will retain the same job title, reporting to Chris Attewell, CEO of Search Laboratory and CSA lead in the UK.
Digital experience agency Barbarian in NY has acquired digital transformation company, g-Innovations, which is headquartered in North Carolina with an offshore presence in Hyderabad, India. This new partnership merges Barbarian’s creative and strategic strengths with g-Innovation’s development and implementation, resulting in an end-to-end experience for customers. As a part of the integration, g-Innovations president and chief architect Gourang Mehta will join Barbarian as managing director. In his new role, he will be responsible for implementing g-Innovations’ expertise in technology and digital marketing into the existing offerings of the agency and beyond….
