REBEL, which is London-based Rogue Films’ platform to elevate breakthrough directors, has signed Thomas Cervenca for representation in the U.K. spanning commercials, branded content and music videos. Based in Vienna and originally a successful and established editor, Cervenca made the full transition to directing in 2023 and has since been making his mark across commercials and music videos. Cervenca’s latest film “Always Ketchup” is an atypical creative piece for the restaurant Ketchup in Goldegg, Austria. In the film, he shows the journey of preparing an order of fish and chips, highlighting how the new restaurant uses local ingredients, herbs and vegetables from its own garden, and fresh fish sourced from the lake right next to the restaurant. The tone of the piece intentionally breaks away from the conventional, polished fine dining aesthetic, leaning into something a bit weird and playful to match the concept of the restaurant–reflecting what high-end dining can look and feel like when it’s less formal. “Always Ketchup” just earned distinction as a Vimeo Staff Pick…
Raná Martin joins PARALLAX as managing director/exec producer
PARALLAX, the editorial house behind Academy Award-winning Everything Everywhere All At Once and Beyoncé’s "Lemonade," has named Raná Martin as managing director/executive producer. Martin will oversee operations across PARALLAX’s New York and Los Angeles offices, bringing more than two decades of commercial postproduction leadership and talent development experience to the role.
Over the course of her career, Martin has played a pivotal role in shaping the trajectories of some of the industry’s most respected editors and editorial companies. At PARALLAX, Martin will help strengthen the company’s artist-driven culture while deepening relationships with agencies, directors, and brands worldwide. She joins executive producer Rebecca Rose Perkins and will work closely with PARALLAX co-founders Luke Lynch and Graham Zeller, alongside partners Paul Rogers and Kahlil Joseph.
“PARALLAX approaches collaboration in an exceptional way. It is unlike anything I’ve experienced in our industry,” remarked Martin. “The work comes first, and it is deeply inspiring to be part of a company and culture so committed to the craft and in service to this philosophy. I’ve found my ideal match: a heart-centered community where I can champion our editors at every level and across every arena, inspiring their best work in service of both our clients and the ongoing evolution of filmmaking itself. Bringing this level of talent to the commercial world is an extreme honor, and it’s incredibly rewarding to witness this kind of genuine creative alchemy unfold on every project.”
Martin began her career at Lost Planet Editorial before holding executive leadership roles at Final Cut NY, Cut+Run NY, Rock Paper Scissors LA (now MakeMake), PS260... Read More