Production house Fela has added photographer Ro.lexx to its roster of artists in the U.S. and Canada. This marks a creative evolution for Fela as it broadens the scope of its representation from commercial and film directors to still photographers such as Ro.lexx who’s collaborated with a wide array of notable artists and athletes including Kendrick Lamar, Billie Eilish, Khalid, Summer Walker, Rosalia, YG, Kobe Bryant, and Odell Beckham Jr. Ro.lexx’s portfolio also includes partnerships as a photographer with brands like Nike, Jordan Brand, Levi’s, and Adidas. Ro.lexx began her career close to a decade ago, quickly making a mark with her iconic album cover for Bryson Tiller’s “Trapsoul.” In addition to her photography, Ro.lexx has also served as a brand architect for artists, helping to develop their aesthetic to more fully resonate with their audience….
Paris-headquartered Publicis Groupe has acquired Mars United Commerce, billed as being the world’s largest independent commerce marketing company. With over 1,000 employees based in 14 hubs worldwide, Mars helps marketeers make their products consumers’ top choice in online and offline shopper ecosystems. Founded 50 years ago, Mars is known for its history of innovation, deep understanding of shoppers, proprietary commerce insights platform and its extensive retailer relationships. Under the leadership of its CEO Rob Rivenburgh, Mars’ proprietary technology and solutions will further scale and supercharge Publicis’ existing commerce capabilities. Winning in commerce, by changing shopper behavior to drive business results, is increasingly a core element of marketeers’ winning strategies. But activating in commerce has become increasingly complex, as brands must navigate a fragmented array of channels, media, technologies and data. The combination of Mars and Publicis Groupe solves for this complexity by creating a powerful connected commerce solution, allowing clients to plan and activate through the full marketing funnel and increase sales at the point of purchase….
Toronto-based Bond has appointed Aaron Worsham as chief technology officer and Mike Valeriati as chief financial officer. Worsham will lead the enhancement of Bond’s proprietary and partner technology suite. Worsham’s background is in software platform design, product development and MarTech. He comes from Merkle and has extensive prior experience working with Fortune 1000 companies. Valeriati comes to Bond from Dentsu Canada where he held progressive leadership roles with the most recent being CFO….
Avid to acquire Wolftech Broadcast Solutions
Avid® has entered into a definitive agreement to acquire Wolftech Broadcast Solutions, a company known for cloud-based multiplatform planning and publishing news production solutions. This strategic move illustrates Avid’s focus on transforming news, sports, and live production workflows.
The acquisition will allow Avid to combine its digital-first, end-to-end media solution with Wolftech’s expertise in story-centric workflow management. The integration of Wolftech and Avid is intended to enable news organizations to rapidly deliver stories through multiplatform amplification, significantly increasing efficiency and improving remote collaboration.
Avid and Wolftech are committed to openness and customer choice. Wolftech already integrates with a wide range of tools, including Avid MediaCentral, and will continue to build integrations with Avid solutions and other industry-leading platforms. With this acquisition, Avid will deepen the integration between the two toolsets while continuing to partner with a wide range of media production tools and newsroom systems. Existing Wolftech customers will benefit from Avid’s global scale for customer support and professional services.
The planned acquisition of Wolftech positions Avid to deliver a unified suite of integrated tools with unique AI-powered features that will enable news production organizations to:
--Break Down Silos: Unlock creativity and operational clarity by breaking down silos between digital, broadcast and long-form teams.
--Increase Efficiency: Get the most out of resources with sophisticated planning and analytics tools.
--Focus on the Story: Capture audiences and amplify stories faster across any distribution platform.
--Get Teams Interacting:... Read More