Director Deborah Chow has joined Toronto-based production company The Salmon for her first career representation in Canada. She continues to be repped by Skunk in the U.S. Chow’s work spans multiple genres and platforms. Chow’s directing credits include episodes of critically acclaimed series such as The Mandalorian, Mr. Robot, Better Call Saul and American Gods. She directed all six episodes of the epic limited series Obi-Wan Kenobi for Lucasfilm, which earned five Emmy nominations in 2023, including one for her as exec producer–Outstanding Limited Series. She was also nominated for a DGA Award for Obi-Wan Kenobi. Her recent directorial endeavors include the VMA-winning rock video “Black Summer” for the Red Hot Chili Peppers and a visually captivating commercial for Nissan Rogue….
Interpublic Group (NYSE: IPG) has launched Mediabrands Health, a Center of Excellence (COE) that sits within IPG Mediabrands. Building on the company’s healthcare offerings at IPG Health and within IPG Mediabrands, this new specialism further strengthens Interpublic’s integrated healthcare offering by providing scaled, global media services through Mediabrands Health. IPG Mediabrands has a strong track record of delivering innovative solutions across its agency brands and dedicated teams to the top 20% of healthcare brands, including five of the top 15 pharmaceutical companies. With this new offering, healthcare marketers can tap the power of IPG Mediabrands’ collective network, leveraging proven strategic products and processes in the media space. Mediabrands Health will also partner with IPG Health’s SOLVE(D) and Acxiom Health, Interpublic’s category-specific customer intelligence product and data spine, which enables healthcare clients to benefit from a holistic suite of market-tested healthcare solutions. The COE will also work with sister companies to bring together clients in the sector to address shared industry challenges. Mediabrands Health will be led by Melissa Gordon-Ring, president, who steps into the role following her success leading Initiative’s portfolio of health clients. Additionally, former Initiative head of strategy Daniel Landers has been appointed chief strategy officer for Mediabrands Health. For Interpublic, this news builds on consistent growth-driving performance in the healthcare sector led by IPG Health, which was named Healthcare Network of the Year at the 2024 Cannes Lions Festival…
Street Talk for October 11, 2024
AKQA has promoted Luiza Baffa to managing partner. Prior to her appointment, Baffa served as managing director in São Paulo. Under Baffa’s leadership, AKQA Casa (São Paulo) has expanded its global footprint, working on high-profile projects across London, the U.S., Mexico, and Brazil. With an extensive background in strategy, innovation and new ventures, Baffa brings a wealth of experience to her new role as managing partner. Her expertise has earned her judging opportunities for the Effie Awards Brazil, the Clio Awards, and SXSW. Baffa’s innovative spirit has also led to the co-founding of AKQACoala.LAB, a joint venture that has propelled artists and brands to the Emmys and Grammys. AKQA was awarded the Cannes Lions Grand Prix for Digital Craft in 2023 and won 22 Cannes Lions, including Grand Prix for Design and Glass in 2024....
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