The Midnight Club has promoted Emily Mitchell to the new role of managing director, where she will lead the collective’s strategic growth agenda, and help shape its future direction to ensure the business is set up to expand with intent.
The Midnight Club is the 360 creative studio from MIDNIGHTTM Creative Group, which Mitchell joined last July as group brand director, helping to connect its strategic, creative, production, and creative technology offerings. As managing director, she will continue to work across the group, reporting to founder Ben Moutrie.
Prior to joining, she spent 11 years at McCann London, where she was the global strategic lead across the Pernod Ricard portfolio of brands, and Wimbledon Tennis Championships, among others. Alongside that, she championed the agency’s effectiveness agenda, and led McCann Worldgroup’s Global Luxury consultancy offering. Between 2018 and 2019 she spent 10 months working at McCann Tokyo across two secondments.
Mitchell is also the founder of Konker, an app aimed at new parents looking for stress-free family adventures in London, available on the app store and android. She developed and launched Konker while on her own maternity leave.
Moutrie, founder of TMC–which has more than 120 people across, London, NYC, Los Angeles, Portland, Amsterday and Leeds–said, “Em’s promotion after just 10 months speaks for itself. We’ve been searching for our first MD for some time–her energy, entrepreneurial instinct and razor-sharp strategic mind made the decision easy. We’re proud to see her step into such a pivotal role and continue to push the company forward.”
Mitchell said, “After more than a decade in a global agency network, I wasn’t looking to do the same job in a different place. The Midnight Club had always been intriguing, visible through its work but not easily defined. The more time I spent with Ben and saw behind the curtain–the ambition, the thinking, the way the business operates in a completely unique way–the more I knew it was somewhere I wanted to be. It’s an incredibly exciting moment for The Midnight Club, and it’s a real privilege to step up as its first managing director and help shape that next chapter.”
This year marks a decade since Moutrie set up The Midnight Club as a 360-degree creative studio based in London. Since then it has expanded to include brand-building studio The Beginning, production and talent division ZERO and creative technology specialist Off—Piste, with a presence in New York, Los Angeles, Portland, Leeds, and Amsterdam. In late 2025, Midnight Creative Group gained B Corp status.
