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    Home » Ad Slump Impacts Yahoo’s 2Q Earnings

    Ad Slump Impacts Yahoo’s 2Q Earnings

    By SHOOTWednesday, July 16, 2014Updated:Tuesday, May 14, 2024No Comments722 Views
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    This Oct. 17, 2012, file photo, shows a sign in front of Yahoo! headquarters in Sunnyvale, Calif. Yahoo reports quarterly financial results on Tuesday, July 15, 2014. (AP Photo/Marcio Jose Sanchez, File)

    By Barbara Ortutay, Technology Writer

    NEW YORK (AP) --

    Yahoo Inc. said Tuesday that its second-quarter earnings and revenue declined, as the company struggled again with display advertising sales.

    Both fell short of Wall Street's expectations, as did revenue forecast for the current quarter, causing the limping Internet icon's stock to fall in extended trading.

    Before the forecast was revealed during a conference call with analysts, Yahoo's stock rose as the company announced that Alibaba Group agreed to reduce the number of shares Yahoo is required to sell in the Chinese e-commerce company in an initial public offering of stock this year. Yahoo, which holds a 23 percent stake in Alibaba, now has to sell only 140 million shares in the IPO, down from 208 million earlier.

    Although the reduction means that Yahoo's immediate windfall from the Alibaba IPO will be smaller, it's also a long-term bet on Alibaba's success. Analysts say Alibaba's IPO could be bigger than Facebook's $16 billion stock debut two years ago, which would make Alibaba the biggest tech IPO ever.

    Yahoo earned $270 million, or 26 cents per share, in the March-June quarter. That's down from $331 million, or 30 cents per share, in the same period a year earlier. Adjusted earnings were 37 cents per share in the latest quarter.

    Revenue fell 4 percent to $1.08 billion from $1.14 billion. After subtracting commissions paid to Yahoo's ad partners, revenue totaled $1.04 million, down 3 percent from $1.07 billion a year ago.

    Analysts were expecting adjusted earnings of 39 cents per share and post-commission revenue totaling $1.09 billion, according to Zacks Investment Research.

    CEO Marissa Mayer said the company was "not satisfied" by the results.

    "(We) saw display revenue decline, further highlighting the fact that we need to work faster to ameliorate the negative trends," she said in a statement. "I believe we can and will do better moving forward."

    Yahoo has seen its key display advertising sales slump amid competition from No. 1 Google Inc. and No. 2 Facebook Inc. Even Microsoft Corp. is catching up. Research firm eMarketer, which tracks digital advertising, expects Microsoft to surpass Yahoo to take the No. 3 spot in the worldwide digital ad market.

    Mayer has been trying to turn Yahoo's business around, but she has acknowledged that it will take "multiple years."

    For the current quarter, Yahoo expects revenue after ad commissions in the range of $1.02 billion to $1.06 billion. Analysts polled by FactSet were expecting $1.1 billion.

    Shares of Yahoo, which is based in Sunnyvale, California, fell 76 cents, or 2.1 percent, to $34.85 in extended trading. The stock had closed at $35.61, down 9 cents for the day and nearly 12 percent since the start of the year. By comparison, the Standard & Poor's 500 index is up 7 percent this year.

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    TBWA\Worldwide’s Chaka Sobhani to preside over LIA TV & Cinema and Online Film Jury

    Wednesday, June 10, 2026
    Chaka Sobhani

    Chaka Sobhani, global chief creative officer of TBWA\Worldwide, has been named president of the LIA TV & Cinema and Online Film Jury, which will convene for 2026 judging at Encore @ Wynn Las Vegas from September 25-October 3. Sobhani began her career in television before setting up ITV’s first in-house creative agency. She previously held creative leadership roles at Mother, Leo Burnett and DDB Worldwide where she was instrumental in winning global recognition, including Global Network and Agency of the Year honors across every major awards show. Sobhani said, “I couldn’t be more excited or honored to be president of this jury. Film is still such an important medium and a place where ideas and craft can come to life in a way that moves people like no other. As always, I’m excited to see the best of the best from across the world, and to spend time with this incredible jury diving into the work and debating what represents the gold standard from the past 12 months.” Christina Shaw, VP-awards director, LIA, said, “There are a lot of heavy hitters in the jury room. This means that the stakes will be raised and only the best work will make the cut. This is what LIA is all about--setting and raising the benchmark for creative excellence higher with each passing year.” Sobhani presides over the 2026 TV & Cinema and Online Film Jury which consists of: Samira Ansari, U.S. CCO, Grey New York; Lu Hagl, CCO, Saatchi & Saatchi Germany; Aaron Koh, CCO, GOVT VCCP, Singapore; Kanit Mingmuang, ECD, Wolfbkkk, Bangkok; Tista Sen, founder, TistaThinks, Mumbai; Shauna Seresin, co-founder, Minerva, New York; Joel Simon, CEO/CCO, JSM New York; Tim Snape, creative partner/founder, Pablo, London; Lolly Thomson, joint global CCO, M+C Saatchi Group; and... Read More

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