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    Home » AI-cloning of Lara Croft’s voice has “Tomb Raider” fans and actors up in arms

    AI-cloning of Lara Croft’s voice has “Tomb Raider” fans and actors up in arms

    By SHOOTWednesday, September 24, 2025No Comments278 Views
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    Francoise Cadol poses in a dubbing studio, in Saint Denis, outside Paris, France, Monday, Sept. 15, 2025. (AP Photo/Nicolas Garriga)

    By John Leicester & Nicolas Garriga

    PARIS (AP) --

    A lifelong fan of “Tomb Raider,” French gamer Romain Bos was on tenterhooks when an update of the popular video game went online in August.

    But his excitement quickly turned to anger.

    The gamer’s ears — and those of other “Tomb Raider” fans — picked up something amiss with the French-language voice of Lara Croft, the game’s protagonist.

    It sounded robotic, lifeless even — shorn of the warmth, grace and believability that French voice actor Françoise Cadol has given to Croft since she started playing the character in 1996.

    Gamers and Cadol herself came to the same conclusion: A machine had cloned her voice and replaced her.

    “It’s pathetic,” says Cadol, who straight away called her lawyer. “My voice belongs to me. You have no right to do that.”

    “It was absolutely scandalous,” says Bos. “It was artificial intelligence.”

    AI encroaching “everywhere”
    Aspyr, the game developer based in Austin, Texas, didn’t respond to e-mailed questions from The Associated Press. But it acknowledged in a post last week on its website that what it described as “unauthorized AI generated content” had been incorporated into its Aug. 14 update of “Tomb Raider IV–VI Remastered” that angered fans.

    “We’ve addressed this issue by removing all AI voiceover content,” Aspyr’s post said. “We apologize for any inconvenience this may have caused.”

    Still, the affair has triggered alarms in the voiceover community, with campaigners saying it’s a sobering example of dangers that AI poses to human workers and their jobs.

    “If we can replace actors, we’ll be able to replace accountants, and a whole range of other professions that could also be automated,” says Patrick Kuban, a French-language voice actor who is also a co-president of United Voice Artists, an international federation of voiceover artists.

    “So we need to ask ourselves the right questions: How far should we go, and how do we regulate these machines?”

    Hollywood has seen similar concerns, with video game performers striking for 11 months for a new contract this year that included AI guardrails.

    “This is happening pretty much everywhere. We’re getting alerts from all over the world — from Brazil to Taiwan,” Kuban said in an Associated Press interview.

    “Actors’ voices are being captured, either to create voice clones — not perfect ones — but for illicit use on social media by individuals, since there are now many apps for making audio deepfakes,” Kuban said.

    “These voices are also being used by content producers who aren’t necessarily in the same country,” he said. “So it’s very difficult for actors to reclaim control over their voices, to block these uses.”

    Cadol’s “Voice Guardians”
    Cadol says that within minutes of the release of the “Tomb Raider” update, her phone began erupting with messages, emails and social media notifications from upset fans.

    “I took a look and I saw all this emotion — anger, sadness, confusion. And that’s how I found out that my voice had been cloned,” she said in an AP interview.

    Cadol says 12 years of recording French-language voiceovers for Lara Croft — from 1996 to 2008 — built an intimate bond with her fans. She calls them the “guardians” of her work.

    Once the initial shock subsided, she resolved to fight back. Her Paris lawyer, Jonathan Elkaim, is seeking an apology from Aspyr and financial redress.

    Grammar error
    In the update, new chunks of voiceover appear to have been added to genuine recordings that Cadol says she made years ago.

    Most notably, fans picked up on one particularly awkward segment. In it, a voice instructs players how to use their game controllers to make Lara Croft climb onto an obstacle, intoning in French: “Place toi devant et appuyez sur avancer” — Stand in front and press ‘advance.’

    Not only does it sound clunky but it also rings as grammatically incorrect to French speakers — mixing up the polite and less polite forms of language that they use, depending on who they’re addressing.

    Gamers were up in arms. Bos posted a video on his YouTube channel that same evening, lamenting: “It’s half Françoise Cadol, half AI. It’s horrible ! Why have they done that?”

    “I was really disgusted,” the 34-year-old said in an AP interview. “I grew up with Françoise Cadol’s voice. I’ve been a ‘Tomb Raider’ fan since I was young kid.”

    “Lara Croft is a bit — how should I say — a bit sarcastic at times in some of her lines. And I think Françoise played that very, very well,” he said.

    “That’s exactly why now is the time to set boundaries,” he added. “It’s so that future generations also have the chance to experience talented actors.”

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    Tags:artificial intelligenceFrancoise CadolTomb Raider



    Rethink appoints Marika Wiggan as executive strategy director

    Monday, May 18, 2026
    Marika Wiggan

    Independent creative agency Rethink has appointed Marika Wiggan as executive strategy director. Based in Vancouver, Wiggan will operate across the network, leading strategic direction across key client work and helping shape new opportunities for the agency. She will report to partner and global chief strategy officer Sean McDonald. At Rethink, she will drive strategic direction across clients, partnering closely with teams to ensure strategy is embedded throughout the work--connecting culture, brand, and audience into more cohesive and impactful ideas. “Marika struck me as a Rethinker from the first time that I met her,” said McDonald. “She brings the kind of perspective and ambition that pushes the work beyond expectations. As we continue to build Rethink into a truly international creative partner, it’s critical that we bring in talent that can redefine what great looks like across markets. Marika is one of those people.” Originally from Vancouver, Wiggan returns to Canada after several years in the United States. Most recently, she served as head of strategy at Preacher in Austin, where she led the agency’s strategy department for five years. During that time, she worked across a range of brands, including Molson Coors, GMC, Coca-Cola North America, WeTransfer, and ESPN. Prior to Preacher, she held roles at Argonaut and Goodby Silverstein & Partners, where she began her career working on the Chevrolet portfolio, including launches for the Volt, Camaro, and Sonic. “Rethink has a clarity of ambition that I wanted to be a part of,” said Wiggan. “It’s clear that teams are here to make the best work of their careers and do it with people who love our craft. I’m thrilled to be back in Vancouver and helping build on that... Read More

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