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    AICP Awards tour continues in San Francisco on Oct. 11 

    By SHOOTUpdated:No Comments890 Views
    Pictured (clockwise from top left) are Sally Campbell, Hillary Coate, Carol Dunn, Jason Kreher and Margaret Johnson.
    SAN FRANCISCO --

    The AICP Awards tour heads into the Bay Area on October 11 with a panel discussion and screening. The event will be held at the Exploratorium in San Francisco, and a selection of top winners from AICP’s three competitions–The AICP Post Awards, the AICP Next Awards, and the AICP Show: The Art & Technique of the Commercial–will be screened and analyzed by a quintet of industry leaders.

    Speakers at the panel will include 2023 AICP Show chairperson Sally Campbell, global CEO & founding partner, Somesuch; Margaret Johnson, a past AICP Show curator and current chief creative officer and partner, Goodby Silverstein & Partners; Jason Kreher, a 2023 AICP Show curator and chief creative officer, North America, Accenture Song; Hillary Coate, a past AICP Show curator who’s head of integrated production, Venables Bell & Partners; and Carol Dunn, a 2023 AICP Show curator, AMP National Board president and executive producer at Human.

    Moderated by Matt Miller, president and CEO of AICP, the evening will include montages of the winning work from each show, with the  panel reviewing selected winners, offering  insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry.

    The event kicks off at 6 pm with a happy hour, followed by the Awards presentation at 7 pm, and concludes with a reception. The Exploratorium is located at Pier 15 on The Embarcadero. Tickets are available; for more information, click here. 

    The San Francisco event is the second stop on this year’s AICP Awards national tour, after a sold-out event in Los Angeles in July. The next stops on the Tour include Dallas and Mexico City, both set for November 2, and Chicago on November 9. For more details on these events, click here.

    Established in 1992, The AICP Show is one of the most important advertising showcases in the world that’s dedicated to excellence in craft. The AICP Post Awards, which debuted in 2001, honors excellence in a wide range of postproduction crafts and disciplines. And the AICP Next Awards, launched in 2007, highlights the winners of the 11 Next categories, which honor innovative marketing communications. 

    Honorees at the AICP Show and The AICP Next Awards are preserved in The Museum of Modern Art’s Department of Film’s state of the art archives for future generations to study and are available for use or exhibition by the museum’s curators. 

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    Tags:AICP Awards national tourMargaret JohnsonMatt MillerSally Campbell



    How Prime Video’s “Burn Bar” is changing the way we watch NASCAR

    Saturday, June 14, 2025
    In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan Blaney's performance during a NASCAR on Prime broadcast of a NASCAR Cup Series auto race from Lebanon, Tennessee, on June 1, 2025. The AI tool was developed by Prime Video to measure a car's burn rate and fuel levels. (Prime Video via AP)

    NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one measurement, though, that has eluded networks and viewers for years.

    Until now.

    Viewers of the Prime Video races have been able to see fuel usage with the introduction of the Burn Bar. Race teams have measured burn rates and fuel levels down to the last ounce for years, but the methodology has been kept secret for competitive reasons.

    Prime Video, though, developed an AI tool using car data available to broadcasters and teams that can measure miles per gallon. The Burn Bar made a brief appearance during Prime's first broadcast, the Coca-Cola 600 on May 25. It has been used more frequently the past two weeks and will be deployed again on Sunday during the race in Mexico City.

    NASCAR on Prime analyst Steve Letarte, a former crew chief for Jeff Gordon and Dale Earnhardt Jr., contributed to the development of the Burn Bar and sees it as the first step in taking race analysis to a new level.

    "It's the first true tool that is taking information off the car, making calculations and then displaying to the fan a calculation or measurement that is being used in the garage. And it does affect the team," he said. "There's not a sensor on the car giving us miles per gallon. It's a mathematical calculation of other cars performances."

    The AI model analyzes thousands of performance data per second, including a range of in-car telemetry signals, RPMs, throttle and optical tracking of each car's position. The model then evaluates each driver's fuel consumption and efficiency throughout the race.

    Letarte worked with Prime Video "Thursday Night Football Prime Vision" analyst Sam Schwartzstein and Amazon Web Services... Read More

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