Register

    “Alexa’s Body” scores Super Clio as year’s top Big Game spot

    By SHOOTUpdated:No Comments1668 Views
    Michael B. Jordan in the Super Bowl spot "Alexa's Body"
    NEW YORK --

    “Alexa’s Body”–directed by Wayne McClammy of Hungry Man for client Amazon out of agency Lucky Generals–has won the Super Clio as this year’s most creative Super Bowl spot.

    In the commercial, a woman imagines that her Amazon Alexa assistant has the voice–and body–of actor Michael B. Jordan who dutifully obeys her commands. He, for instance, takes off his shirt to dim the lights. He also reads an audio book to her in the tub, all to the chagrin of her hapless husband. 

    During a virtual session on Monday (2/8), The Clio Awards gathered creators of celebrated Super Bowl spots from the past and present to decide, from the industry’s point of view, which ad was most worthy through a points system. Representatives from shops including 72andSunny, BBDO New York, Highdive Advertising and Wieden + Kennedy chose “Alexa’s Body” as the Super Clio winner.

    “The writing, acting and production value all worked together to make it feel big and memorable, yet subtle and intimate all at once,” said Chad Broude, co-founder/CCO, Highdive Advertising. “Quite a creative accomplishment for Lucky Generals.”

    The jury, led by Rob Reilly the non-voting commissioner and global creative chairman of McCann Worldgroup, was impressed with a wide variety of ads, but two in particular stood out: “Alexa’s Body,” and Wieden+Kennedy NY’s Bud Light Lemonade Seltzer spot titled “Last Year’s Lemons.” The latter was cited for its humorous take on the events of 2020, a lemon of a year, as well for such standout elements as production value and music selection. Ultimately, Lucky Generals’ work for Amazon scored the top prize for its combination of humor, authenticity, and restraint. The commercial was called out for having been the latest in a string of Super Bowl ads from Amazon that continued to find creative new ways to humanize its product, and the stellar acting performances of the predominantly Black cast made an impact in a year where the Black Lives Matter movement sparked important conversation about representation on screen and off.

    The 7th annual Super Clio was decided by:

    • Sherina Florence, group creative director, 72andSunny
    • Diane Hill, EVP, group executive producer, BBDO New York
    • Keith Cartwright, founder/ CCO, Cartwright
    • Ruben Mercadal, associate director of film and content production, Droga5
    • Margaret Johnson, CCO, Goodby Silverstein & Partners
    • Chad Broude, co-founder/CCO, Highdive Advertising
    • Danilo Boer, CCO, Ogilvy New York
    • Aaron Kovan, chief production officer, VaynerMedia
    • Colleen DeCourcy, president, Wieden+Kennedy

    The Super Clio trophy, which towers above a standard Clio at 22 inches, matching the height and look of the NFL championship Lombardi trophy, will be inscribed and presented to Lucky Generals this week.

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2021-02-11)
    Tags:Alexa's BodyLucky GeneralsSuper BowlSuper ClioWayne McClammy



    Nimisha Jain named chief strategy officer at Highdive

    Friday, November 7, 2025
    Nimisha Jain

    Highdive, the independent creative agency behind work for Jeep, State Farm, KFC, BetMGM and Jersey Mike’s, has appointed Nimisha Jain as chief strategy officer. Jain joins Highdive’s leadership team from Mischief, where she served as EVP, strategy, bringing over two decades of brand strategy experience and a track record of delivering creative strategies & platforms that drive measurable business results.

    Jain will be based at Highdive’s Chicago headquarters, leading strategy across the full client roster while building a strategy practice designed to attract the industry’s best talent.

    During her four-plus years at Mischief, Jain helped architect some of the industry’s most recognized and effective work, driving culture-cutting platforms for brands like Heinz, Peet’s, Coors Light, and EOS. She also unlocked scaled growth across their MCBC and Kraft Heinz portfolios. Before Mischief, Jain helped build brands at Leo Burnett Chicago, leading multidisciplinary teams across the Kellogg’s portfolio.

    Across her career, Jain’s work has been celebrated on the industry’s most competitive stages--from Cannes Lions and Grand Clios to One Show Pencils and an Emmy nomination--paired with a haul of over 30 Effie Awards, including the prestigious Iridium Effie, demonstrating her obsession with results, not just reactions.

    “With AI’s rapid adoption and the noise level in marketing at an all-time high, strategy has never been more important,” said Megan Lally, CEO and Owner of Highdive. “There’s a rigor in strategy--deciding what not to do is just as important as deciding what to do. It’s our responsibility as partners to our CMOs and their teams to navigate those decisions. Nimisha brings that discipline, along with an... Read More

    MySHOOT Profiles


    Add A Comment