Ali Rez, Impact BBDO’s chief creative officer in the MENAP region, has been named the 2022 TV/Cinema and Online Film Jury president.
Rez commented, “What an absolutely stellar jury to lead at an absolutely stellar show–I am incredibly honored, and look forward to seeing some of the most impactful films of the year. Films that engage you, that astound you, that transform behavior and industry, that move brands forward, that shape culture.”
Barbara Levy, president of LIA, said, “This is a category that offers so much in terms of not just the idea, but also how the idea is crafted and executed. The combined expertise and experience of the jury under the leadership of Ali will ensure that no piece of great work will be overlooked.”
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST for UNLIMITED ACCESS to all SHOOT pages using either your email or social login (LinkedIn, Facebook, Google or X)
The limited access duration has come to an end. (Access was allowed until: 2022-08-20)
In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan Blaney's performance during a NASCAR on Prime broadcast of a NASCAR Cup Series auto race from Lebanon, Tennessee, on June 1, 2025. The AI tool was developed by Prime Video to measure a car's burn rate and fuel levels. (Prime Video via AP)
NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one measurement, though, that has eluded networks and viewers for years.
Until now.
Viewers of the Prime Video races have been able to see fuel usage with the introduction of the Burn Bar. Race teams have measured burn rates and fuel levels down to the last ounce for years, but the methodology has been kept secret for competitive reasons.
Prime Video, though, developed an AI tool using car data available to broadcasters and teams that can measure miles per gallon. The Burn Bar made a brief appearance during Prime's first broadcast, the Coca-Cola 600 on May 25. It has been used more frequently the past two weeks and will be deployed again on Sunday during the race in Mexico City.
NASCAR on Prime analyst Steve Letarte, a former crew chief for Jeff Gordon and Dale Earnhardt Jr., contributed to the development of the Burn Bar and sees it as the first step in taking race analysis to a new level.
"It's the first true tool that is taking information off the car, making calculations and then displaying to the fan a calculation or measurement that is being used in the garage. And it does affect the team," he said. "There's not a sensor on the car giving us miles per gallon. It's a mathematical calculation of other cars performances."
The AI model analyzes thousands of performance data per second, including a range of in-car telemetry signals, RPMs, throttle and optical tracking of each car's position. The model then evaluates each driver's fuel consumption and efficiency throughout the race.
Letarte worked with Prime Video "Thursday Night Football Prime Vision" analyst Sam Schwartzstein and Amazon Web Services... Read More
