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    Amazon is testing AI-aided dubbing for some movies and series on Prime

    By SHOOTNo Comments188 Views
    Amazon's Prime Video streaming app is seen on an iPad, March 19, 2018, in Baltimore. (AP Photo/Patrick Semansky, File)
    SEATTLE (AP) --

    Amazon is testing artificial intelligence-aided dubbing for select movies and shows offered on its Prime streaming service.

    The company said this week that the AI-assisted dubbing – which refers to the practice of replacing an original audio track with a translated language – will be offered for licensed titles that previously lacked dubbing, such as the 2003 animated film “El Cid: La Leyenda.”

    The Seattle-based company said its AI-aided dubbing service will be in English and Latin American Spanish. Initially, it will be offered for 12 licensed titles.

    Amazon says the program will take a hybrid approach, allowing “local processionals to collaborate with AI to ensure quality control.”

    Other tech companies have also introduced AI-powered dubbing into their platforms. Last year, YouTube released a feature that allows content creators to translate their videos into multiple languages. Meta, meanwhile, said in September that it was testing an AI tool that will automatically translate voices in Reels.

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    Tags:Amazonartificial intelligencedubbingPRIME



    “Sinners,” “KPop Demon Hunters,” “Wicked: For Good” among ICG Motion Picture Publicity Campaign nominees

    Wednesday, January 14, 2026
    A scene from "KPop Demon Hunters" (photo courtesy of Netflix)

    The Publicists of the International Cinematographers Guild (ICG), IATSE Local 600, have selected nominees for the Maxwell Weinberg Award for Motion Picture Publicity Campaign. The winner will be announced during the 63rd Annual ICG Publicists Awards on Friday, March 13, at the Beverly Wilshire Hotel in Beverly Hills.

    The nominees for the 2026 Maxwell Weinberg Award for Motion Picture Publicity Campaign are:

    --28 Years Later – Sony Pictures Entertainment
    --The Housemaid – Lionsgate
    --KPop Demon Hunters – Netflix
    --Lilo & Stitch – Walt Disney Studios
    --Mission: Impossible – The Final Reckoning – Paramount Pictures
    --Sinners – Warner Bros. Pictures
    --Wicked: For Good – Universal Pictures

    The Publicists of the ICG have also named two special award honorees. Cynthia Swartz will receive the Bob Yeager Award for Community Service and Pamela Golum will be honored with the Henri Bollinger Award for Special Merit.

    During the luncheon ceremony, Swartz will be presented with the Bob Yeager Award, which honors a member who has distinguished themselves through contributions beyond publicity in service to the greater good. The award honors Swartz’s longstanding political activism and her commitment to empowering colleagues throughout the industry. The founder of Strategy PR/Consulting, Swartz is widely recognized for her award-winning campaigns for such films as The Hurt Locker, Pulp Fiction, The English Patient and Lady Bird.

    The Henri Bollinger Award recognizes a person who epitomizes the definition of special merit in the field of entertainment. This year’s recipient, Golum, has spearheaded... Read More

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