Arts & Letters Creative Co. has hired Andrew Kong as creative director on the ESPN account, working alongside fellow creative directors Molly Jamison and NJ Placentra. In this new leadership position, Kong will work across several properties within ESPN, including NFL on ESPN and “There’s No Place Like Sports.” He will report to Arts & Letters founder and ECD, Charles Hodges.
Kong joins Arts & Letters from The Martin Agency, where he was an associate creative director working on the agency’s famed GEICO account and Donate Life. He spent the bulk of his career on the West Coast at Deutsch LA, where he started as a copywriter in 2015 and eventually rose to become associate creative director, working across several notable agency accounts including Dr Pepper, BEHR, Snapple, and Taco Bell. He kicked off his creative career at goodness Mfg in Hollywood, working on brands like Carvana and Toshiba, among others.
His work has been recognized by Cannes, D&AD, Effies, The One Show, Radio Mercury Awards and Spikes Asia.
Kong is a graduate of the University of Kansas and of the VCU Brandcenter, where he received his M.S. in copywriting.
Creativity unleashed: D&AD releases free annual showcase and trend analysis
D&AD has released its highly sought after Annual available for free as part of its ongoing commitment to nurturing creativity across different communities.
The organization is sharing full access to the D&AD Annual--a summary of the insights, strategies and campaigns that powered the best creative work at the D&AD Awards 2024--and the D&AD Trend Report which explores the themes from the Annual and how they might shape the future.
The D&AD Annual goes “behind the work” of this year’s award-winning creative campaigns across 32 categories and provides exclusive insider insights from the people who brought them to life. Judged by over 300 world-leading designers, advertising executives and skilled creatives, the D&AD Awards represent one of the annual high points of the creative calendar with all winners presented with a D&AD Pencil.
From how conspiracy theory tactics were co-opted to make skincare brand CeraVe go viral, to how Channel 4 worked with multiple directors to portray vignettes of British life, and Apple found inspiration in the transparency of glass to inform the design of their Vision OS, the D&AD Annual shines a light on all the 2024 shortlisted and winning work.
As part of the Annual, D&AD Voices also invites perspectives on major themes represented in the winning work; from the lucrative rise of women’s football penned by journalist and broadcaster Zing Tsjeng and an exploration of how to brand a cultural institution by Art Review’s Louise Benson, to unpacking the new generation of magazines with MagCulture, and climate advertising with Creatives for Climate. The D&AD Annual is available here.
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