The One Club for Creativity has unveiled the entries from 52 countries on the full shortlist for The One Show 2022.
Shortlisted entries are those that made it into the second round of judging, which is taking place now. This year’s finalists–entries which will win a Gold, Silver or Bronze Pencil or Merit–will be announced later this month.
Area 23 New York leads the way with 81 shortlisted entries, including 21 for six pieces of work on behalf of client Stand For The Silent/Kazoo, 18 for Hip Hop Public Health’s “Lil Sugar–Master of Disguise,” and 15 for The Columbia Journalism Review’s “The Inevitable News.”
Leo Burnett Chicago is next with 69 shortlisted entries, including 45 for Change the Ref’s“The Lost Class.” Jung von Matt Hamburg is a close third with 68 shortlisted entries for 10 clients, including 21 for “The Bigger Crash” on behalf of Hyundai Global.
Rounding out the top 10 are Ogilvy Mumbai with 63, BBDO New York with 60, Rethink Toronto with 57, Ogilvy UK London with 48, TBWAParis with 45, Saatchi & Saatchi New York with 43, and Serviceplan Munich and Tencent Shenzhen with 42 each.
A total of 4,374 entries from 52 counties are shortlisted this year. The top five countries are the U.S. with 1,766, Germany with 312, Canada with 309, UK with 281, and France with 208.
The One Show 2022 awards ceremony will take place at the conclusion of Creative Week 2022 on Friday evening, May 20 at Cipriani Wall Street in New York. To maintain the connection to the global creative communication forged over the past two years with virtual ceremonies, this year’s awards show will include live streaming components.
The complete full shortlist for The One Show 2022 is available here.
Creativity unleashed: D&AD releases free annual showcase and trend analysis
D&AD has released its highly sought after Annual available for free as part of its ongoing commitment to nurturing creativity across different communities.
The organization is sharing full access to the D&AD Annual--a summary of the insights, strategies and campaigns that powered the best creative work at the D&AD Awards 2024--and the D&AD Trend Report which explores the themes from the Annual and how they might shape the future.
The D&AD Annual goes “behind the work” of this year’s award-winning creative campaigns across 32 categories and provides exclusive insider insights from the people who brought them to life. Judged by over 300 world-leading designers, advertising executives and skilled creatives, the D&AD Awards represent one of the annual high points of the creative calendar with all winners presented with a D&AD Pencil.
From how conspiracy theory tactics were co-opted to make skincare brand CeraVe go viral, to how Channel 4 worked with multiple directors to portray vignettes of British life, and Apple found inspiration in the transparency of glass to inform the design of their Vision OS, the D&AD Annual shines a light on all the 2024 shortlisted and winning work.
As part of the Annual, D&AD Voices also invites perspectives on major themes represented in the winning work; from the lucrative rise of women’s football penned by journalist and broadcaster Zing Tsjeng and an exploration of how to brand a cultural institution by Art Review’s Louise Benson, to unpacking the new generation of magazines with MagCulture, and climate advertising with Creatives for Climate. The D&AD Annual is available here.
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