The global Art Directors Club has named the jury for the inaugural free ADC AI Visual Design-Dreamina AI category, dedicated to honoring the frontier of generative craft in this year’s ADC 105th Annual Awards.
The category, made possible by ADC’s exclusive partnership with Dreamina AI, part of ByteDance, recognizes evolving creative craft and honors modern creators who are using AI as a creative partner to expand the boundaries of visual expression. There is no fee to enter.
The jury for the new category includes:
Salma Aboukar, AI Design Partner, Silverside AI, London
Lars Bastholm, Founder, CCO, Bastholm Creative Consulting, Copenhagen
Ana Gomez Bernaus, Associate Creative Director, Buck, Los Angeles.
Taryn Crouthers, CEO, Spaceship, New York
Andrew Dobbie, Founder, CEO, MadeBrave, Glasgow
Fera, AI Filmmaker, Creative Technologist, Co-Founder, Mashed Potatoes AI, Lisbon
Sherina Florence, Founder, Chief Creative Architect, IABM, London
Stan Haanappel, Lead Designer, Partner, Studio Dumbar/DEPT, Rotterdam
Lauren Indovina, Director, Visual Artist, House of Indovina, Los Angeles
Manjula Nadkarni, Founder, CEO, Yuni, San Francisco
Tim Rodgers, Founder, Ace Workflow, New York
Iain Tait, Founder, Food Arts and Technology, London
Natalia Talkowska, CEO, NATALKA, London
Wesley ter Haar, Chief AI & Revenue Officer, Monks, Amsterdam
Jury selection reflects the category’s core mission: to evaluate AI-assisted work through a lens of creative intentionality, craft, and conceptual strength, beyond technical execution alone.
“Selecing the jury for this category was about credibility, not novelty,” said Kevin Swanepoel, CEO, The One Club for Creativity. “We intentionally brought together creative leaders who understand craft, concept, and cultural relevance first, and who also have real, hands-on experience working with AI as part of a professional creative process. This jury reflects ADC’s belief that AI work should be judged by the same rigorous standards that have defined great design for more than a century, with clarity of idea, creative intent, and human judgment at the center.”
Deadline for free entry in the new category is March 16, with no extension. Top winners will be awarded as follows:
–One first-place winner – ADC Gold Cube and $6,000 cash prize
–Three second-place winners – ADC Silver Cube and $4,000 cash prize each
–Six third-prize winners – ADC Bronze Cube and $2,000 cash prize each
Entry brief: “Imperfection”
Creativity can lose its spark when every element is perfectly polished and optimized. Therein lies the opportunity to celebrate the messiness, contradictions, and lived experience that provide fuel for better AI tools and more creative ideas.
For the new ADC AI Visual Design-Dreamina AI category, entrants are asked to create work that honors imperfection and uses AI to complement, not erase, those qualities. Entries can take a variety of forms, including video, motion graphics, animation, or poster.
Dreamina AI serves as the primary engine for this challenge, inviting professionals to prove that even in a digital age, the human spark remains the most essential component.
By harnessing the advanced generative capabilities of Dreamina AI to address the “imperfection” brief, entrants will demonstrate how the world’s most sophisticated technology can be used to amplify the soul and contradictions of professional artistry.
Entrants must be age 18+, and register on both the ADC 105th Annual Awards and Dreamina AI platforms to create accounts in order to use the AI tool. After registration, entrants get 1,000 credits added to their linked Dreamina AI account, which they will use on the platform to generate images and videos for competition entry.
In addition to submitting their completed entry at adcawards.org, entrants are then invited to post their work to Instagram or X using the #DreaminaAI #ADCawards #AImperfectionism hashtags. Entrants who provide the link to the social media post in their entry submission will receive an additional 1,000 complimentary credits from Dreamina AI.
