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    BBH Entertainment, Samsung, Hulu, Westbrook Media team on reality series “Exposure”

    By SHOOTUpdated:No Comments2935 Views
    LOS ANGELES --

    BBH Entertainment, the development arm of BBH LA, has partnered with Samsung, Hulu, and Westbrook Media to bring to fruition Exposure, a mobile photography reality competition series.

    The branded entertainment show, which streams this month on Hulu, follows creative photographers as they complete weekly challenges to find the next great master of photography. The show challenges the photographers to put the Samsung Galaxy S21 Ultra 5G camera to the test by showcasing all the incredible images they can capture using the phone.

    William Swann, head of entertainment, BBH, said, “The Galaxy S21 Ultra 5G inspired us to create Exposure as a competition series that anyone with a smartphone would enjoy, but also allowed us to showcase how mobile photography has democratized the photography genre. We know the Hulu audience will be floored by the photography the artists created, and that they will be able to take away tips and tricks for their own photography journeys.” 

    The series represents a partnership in which each company brings its specialty: Samsung creates smartphones that inspire creativity with powerful camera capabilities, BBH Entertainment brings expertise in creating entertaining formats for brands and publishers, Hulu offers brands the opportunity to develop, co-create and strategically market projects in a visionary new way for the streaming era, and Westbrook Media provides skillful creative and production capabilities. The series taps into Hulu’s younger audience of TV fans as well as inspiring the next generation of budding photographers and tech enthusiasts.

    “Streaming TV has given the industry the opportunity to share brand experiences with consumers that are entirely outside of what we’ve considered before, and Exposure is uniquely positioned at the heart of this unexplored wave of content creation” said Liz Levy, VP of branded entertainment at Hulu. “The series brought multiple partners together to showcase how we can all function as peer-to-peer executive producers, moving cohesively from inception and development to media and marketing. Our vision for Exposure was to create something that we are confident will resonate with our viewers, precisely because we know Hulu’s audience is passionate about their content and culture and most importantly, how the two can meaningfully intertwine.”

    Tags:BBH EntertainmentBBH LAHuluSamsungWestbrook Media



    The class of 2024-’26 is set for NBCU LAUNCH TV Directors Program

    Friday, December 6, 2024
    Pictured (l-r) are Parisa Barani, Nina Kramer, Liz Sargent and Winter Dunn

    NBCU LAUNCH, the umbrella brand that houses the comprehensive inclusion efforts across the company’s entertainment television portfolio, has named the 2024-26 class of its trailblazing scripted directing program, the NBCU LAUNCH TV Directors Program. The 2024-26 class and the NBCU series they are attached to are Parisa Barani (“Law & Order”), Winter Dunn (“The Irrational”), Nina Kramer (“St. Denis Medical”) and Liz Sargent (“Chicago Med”).

    Founded in 2009, NBCU’s scripted directing program (now called the NBCU LAUNCH TV Directors Program) gives experienced directors with distinct points of view their break into episodic television. The program supports the company’s goal of producing authentic stories with talent whose lived experiences inform their unique creative visions.

    It’s the first scripted directing initiative in the television industry to guarantee that participants will helm at least one episode by the culmination of the program. Directors shadow on two episodes of an NBCU scripted series ahead of sitting in the director’s chair themselves.

    Starting with this new class, NBCU LAUNCH added more learning and development opportunities to prepare the program directors to helm their first episode of scripted television.

    Each program director has been paired with an alumnus who will serve as their mentor. SJ Main Muñoz (“Fear the Walking Dead”), Brenna Malloy (“On Call”), Kim Nguyen (“Survival of the Thickest”) and Dinh Thai (“Wu-Tang: An American Saga”), all of whom are working television directors following their time in the program, will help guide the new program directors through the process of helming their episodes.

    Additionally, NBCU LAUNCH hosted a six-day intensive... Read More

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