BBH London has appointed Stephanie McArdle as head of design.
Reporting into BBH London executive creative director Felipe Serradourada Guimaraes, McArdle will sit at the heart of the agency’s creative output, shaping the visual craft across all channels while building and nurturing a team of world-class designers and ensuring design excellence is embedded into everything the agency does.
This role combines a strong design sensibility with leadership, mentoring, and operational rigor. McArdle will champion creativity, push boundaries in craft, and set new standards for how design contributes to brand storytelling, innovation, and effectiveness.
With a career spanning leading agencies, including six years spent at Droga5 and shorter stints at Wieden+Kennedy, Grey, Anomaly and Lucky Generals, McArdle joins BBH from The Midnight Club. McArdle is best known for campaigns such as “Long Live Fashion” for Vestiaire Collective, “Just Because” for Diet Coke and “Food Dancing” for Sainsbury’s as well as creating the brand identities for The Tide and Sister Circle.
“A powerhouse of design, with the leadership chops to match. There are very few out there like Steph, we are lucky to be able to say that BBH design is now led by her,” shared Serradourada Guimaraes.
McArdle added: “BBH is an iconic agency, obsessed with out-of-home, working with big brands on impactful campaigns. They understand what makes great work–good ideas, well crafted–and they’ve got the talent to do it. Add in the momentum they’re on right now. Yes please, this is for me.”
During her time at The Midnight Club, McArdle also launched a book called “Jabón: Magic Soaps of Mexico.”
