Facebook Twitter Instagram LinkedIn RSS
    Facebook Twitter Instagram LinkedIn RSS
    SHOOTonline SHOOTonline SHOOTonline
    Register
    • Home
    • News
      • MySHOOT
      • Articles | Series
        • Best work
        • Chat Room
        • Director Profiles
        • Features
        • News Briefs
        • “The Road To Emmy”
        • “The Road To Oscar”
        • Top Spot
        • Top Ten Music Charts
        • Top Ten VFX Charts
      • Columns | Departments
        • Earwitness
        • Hot Locations
        • Legalease
        • People on the Move
        • POV (Perspective)
        • Rep Reports
        • Short Takes
        • Spot.com.mentary
        • Street Talk
        • Tool Box
        • Flashback
      • Screenwork
        • MySHOOT
        • Most Recent
        • Featured
        • Top Spot of the Week
        • Best Work You May Never See
        • New Directors Showcase
      • SPW Publicity News
        • SPW Release
        • SPW Videos
        • SPW Categories
        • Event Calendar
        • About SPW
      • Subscribe
    • Screenwork
      • Attend NDS2024
      • MySHOOT
      • Most Recent
      • Most Viewed
      • New Directors Showcase
      • Best work
      • Top spots
    • Trending
    • NDS2024
      • NDS Web Reel & Honorees
      • Become NDS Sponsor
      • ENTER WORK
      • ATTEND
    • PROMOTE
      • ADVERTISE
        • ALL AD OPTIONS
        • SITE BANNERS
        • NEWSLETTERS
        • MAGAZINE
        • CUSTOM E-BLASTS
      • FYC
        • ACADEMY | GUILDS
        • EMMY SEASON
        • CUSTOM E-BLASTS
      • NDS SPONSORSHIP
    • Contact
    • Subscribe
      • Digital ePubs Only
      • PDF Back Issues
      • Log In
      • Register
    SHOOTonline SHOOTonline SHOOTonline
    Home » “Bird Box” Draws Viewership Of 45M Netflix Subscribers In 1st Week

    “Bird Box” Draws Viewership Of 45M Netflix Subscribers In 1st Week

    By SHOOTWednesday, January 2, 2019Updated:Tuesday, May 14, 2024No Comments2247 Views
    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email
    Sandra Bullock appears in a scene from the film, "Bird Box." Netflix lifted the usually tightly sealed lid on its viewership numbers in a recent tweet that disclosed 45 million subscriber accounts had watched the thriller, “Bird Box,” during its first seven days on the service. (Merrick Morton/Netflix via AP, File)

    By Michael Liedtke, Technology Writer

    SAN FRANCISCO (AP) --

    Netflix said 45 million subscriber accounts worldwide watched the Sandra Bullock thriller "Bird Box" during its first seven days on the service, the biggest first-week success of any movie made for the company's nearly 12-year-old streaming service.

    Netflix, which typically refuses to provide viewership numbers, made the rare disclosure in a recent tweet as movie producers, writers, actors and investors continue to size up a company that has already reshaped the way the world watches video.

    The first-week audience means nearly one-third of Netflix's 137 million subscribers watched the film from Dec. 21 through Dec. 27 — a holiday-season stretch when many people aren't working and have more free time. Had 45 million people actually gone to the theater to watch "Bird Box," it would have translated into about $400 million in box-office revenue, based on the current average price of a ticket.

    But people were watching the movie on a service for which they already had paid and had the luxury of doing so without leaving their homes. That makes watching "Bird Box" more comparable to watching a television program, Wedbush Securities analyst Michael Pachter said.

    By that yardstick, the viewership for "Bird Box" is less impressive. For instance, the Super Bowl typically attracts 100 million to 110 million viewers in the U.S. alone. The annual telecast of the Academy Awards has drawn a U.S. audience of 26 million to 40 million in recent years. And those totals are for a single day.

    Television viewership and theatrical box-office numbers also are calculated by third-party firms, unlike the "Bird Box" figure released by Netflix. The Los Gatos, California, company has steadfastly refused to divulge its viewership because it regards the data as a competitive advantage in deciding what kind of programming will attract subscribers. All Netflix will say about its "Bird Box" number is that it counted only accounts that watched at least 70 percent of the film.

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST for UNLIMITED ACCESS to all SHOOT pages using either your email or social login (LinkedIn, Facebook, Google or X)

    The limited access duration has come to an end. (Access was allowed until: 2019-01-05)
    Tags:Bird BoxNetflixSandra Bullock



    Ananda Lewis, former MTV and BET host who publicly shared breast cancer journey, dies at 52

    Friday, June 13, 2025
    Ananda Lewis arrives at the 5th Annual TV Guide Emmy Party in Los Angeles, Sunday, Sept. 16, 2007. (AP Photo/Chris Pizzello, File)

    Ananda Lewis, the former MTV and BET host who became a beloved television personality in the 1990s with her warmth and authenticity, has died. She was 52.

    Her sister, Lakshmi Emory, confirmed Lewis' death in a Facebook post Wednesday. Lewis had been battling breast cancer.

    "She's free, and in His heavenly arms," Emory wrote. "Lord, rest her soul."

    Lewis, a San Diego native, made a name for herself as a host on BET's "Teen Summit," which tackled issues facing Black youth and featured community leaders, entertainers and politicians. She landed big interviews with Kobe Bryant, Tupac Shakur and Louis Farrakhan and then-first lady Hillary Clinton, which earned her an NAACP Image Award.

    After a few seasons, Lewis took her talents over to MTV in 1997. She was a host and veejay on "MTV Live." "Hot Zone" and "Total Request Live," a daily top 10 video countdown show.

    Lewis told The Associated Press that she felt some backlash after moving from BET to MTV.

    "I wouldn't say in a strong way because I think most people who were in my fan base at 'Teen Summit' understand that growth is necessary," she said. "One of the main things we dealt with on a consistent basis, like the underlying theme of all the shows is you've got to get out there and live your life. The bottom line is this is about you, so how do you want to grow and whom do you want to develop into? My justification is that I say to kids: 'be your best and take advantage of every opportunity,' so I couldn't sit in a place of not taking advantage of an opportunity."

    In 2001, Lewis told the AP that she wasn't trying to reinvent daytime talk with her new syndicated series, "The Ananda Lewis Show."

    "There's only so much different you can do in daytime, which is what... Read More

    No More Posts Found

    MySHOOT Profiles

    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email

    Previous ArticleJudge denies Kevin Spacey’s request to skip court appearance
    Next Article Bob Einstein of Super Dave and “Curb” fame dies at 76
    SHOOT

    Add A Comment
    What's Hot

    “Charliebird,” “Happy Birthday” and “Natchez” Among Top Winners At 2025 Tribeca Festival

    Thursday, June 12, 2025

    House Approves Trump’s Request To Slash Funding For PBS, NPR and Foreign Aid

    Thursday, June 12, 2025

    Sean “Diddy” Combs’ Attorney Complains About Trial Secrecy As A Famous Rapper’s Name Goes Unmentioned

    Thursday, June 12, 2025
    Shoot Screenwork

    Harold Einstein Directs Something Concrete–and Comedic–For Wonderful Pistachios

    Friday, June 13, 2025

    In this Wonderful Pistachios spot, a hungry office worker has gone to an extreme measure…

    Bupa, Redwood@AMV London, Documentary Filmmaker Dorothy Allen-Pickard Tell “Health Stories”

    Thursday, June 12, 2025

    The Best Work You May Never See: Director Harold Einstein, DDB Paris Diagnose “Decidophobia” For VW France

    Wednesday, June 11, 2025

    Top Spot of the Week: Huggies, Leo and Director Ian Ruschel Tell Heartfelt Story of NICU Baby Who Grew Up To Become A NICU Nurse

    Tuesday, June 10, 2025

    The Trusted Source For News, Information, Industry Trends, New ScreenWork, and The People Behind the Work in Film, TV, Commercial, Entertainment Production & Post Since 1960.

    Today's Date: Fri May 26 2023
    Facebook Twitter Instagram LinkedIn RSS
    More Info
    • Overview
    • Upcoming in SHOOT Magazine
    • Advertise
    • Privacy Policy
    • SHOOT Copyright Notice
    • SPW Copyright Notice
    • Spam Policy
    • Terms of Service (TOS)
    • FAQ
    STAY CURRENT

    SUBSCRIBE TO SHOOT EPUBS

    © 1990-2021 DCA Business Media LLC. All rights reserved. SHOOT and SHOOTonline are registered trademarks of DCA Business Media LLC.
    • Home
    • Trending Now

    Type above and press Enter to search. Press Esc to cancel.

    Type above and press Enter to search. Press Esc to cancel.