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    Bud Light sales still struggling in North America over trans promotion backlash

    By SHOOTUpdated:No Comments1292 Views
    Cans of Bud Light chill in a refrigerator in Oakland, Calif., Friday, April 28, 2023. (AP Photo/Jeff Chiu)
    LOS ANGELES (AP) --

    Anheuser-Busch InBev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

    The world's largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

    Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down "primarily due to the volume decline of Bud Light."

    Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

    The controversy toppled Bud Light from its position as America's best-selling beer for more than two decades. In June, it dropped to second place in U.S. retail sales behind Modelo Especial. Modelo – which is owned by InBev but imported and sold by Constellation Brands in the U.S. – remains the market leader, with nearly 9% share in year-to-date retail sales through Oct. 21. Bud Light has an 8% share.

    U.S. dollar sales of Bud Light were down 29% in the four weeks ending Oct. 21 compared to same period a year ago, according to Nielsen data compiled by Bump Williams Consulting. They are down nearly 19% for the year to date.

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    Tags:Anheuser-Busch InBevBud LightDylan Mulvaney



    William Dafoe, Jonathan Bailey and Peter Dinklage join the voice cast for Starburn Industries’ “Lincoln in the Bardo”

    Friday, August 28, 2026
    Peter Dinklage (photo by Whitney Matewe)

    Actors Willem Dafoe, Jonathan Bailey and Peter Dinklage have joined the voice cast of Starburns Industries’ “Lincoln in the Bardo,” based on acclaimed author George Saunders’ New York Times bestseller and 2017 Booker Prize-winner.  Saunders adapted the screenplay, with Academy Award-nominated filmmaker Duke Johnson directing.  It was announced earlier that Tom Hanks stars as the 16th President of the United States, Abraham Lincoln, in the live action portion of the film.  CAA Media Finance and WME Independent are handling sales at the upcoming TIFF: The Market.

    The film employs a unique blend of stop-motion animation and live action to explore one of the most intimate moments of Lincoln’s life, centering on his relationship with his recently deceased eleven-year-old son.  Blending history and imagination, the story unfolds through an unforgettable ensemble of characters – living and dead, historical and invented – to explore themes of love, empathy, and the human capacity for connection in the face of unimaginable grief.

    Reverend Everly Thomas – the ghost of a minister who died believing he would go to heaven, but, to his dismay, found out otherwise – is voiced by Dafoe.  Bailey is voicing Roger Bevins, the ghost of a young gay man who took his own life over a failed love affair and instantly regretted it.  Dinklage is voicing Hans Vollman, a ghost obsessed with his dream of being reunited with his much-younger wife.

    Four-time Academy Award nominee Dafoe’s credits include animated films “Finding Nemo,” “Fantastic Mr. Fox” and “The Boy and the Heron,” as well as “At Eternity’s Gate,” “The Florida Project,” “Shadow of the Vampire” and seminal Vietnam movie... Read More

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