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    Budweiser To “Rise As One” for FIFA World Cup Brazil

    By SHOOTUpdated:No Comments1808 Views
    FIFA World Cup-themed packaging for Budweiser.
    NEW YORK --

    As the official beer sponsor of the 2014 FIFA World Cup Brazil, Budweiser has designed a creative platform under the “Rise As One” theme, which will serve to celebrate the moments that unite and inspire fans of the sport and its upcoming marquee tournament.

    “While football brings out regional pride and fierce rivalries, it also brings fans across the globe together once every four years through shared passion,” said Andrew Sneyd, Budweiser global VP. “With the Rise As One campaign, Budweiser celebrates the world’s favorite game and its role in inspiring fans to celebrate the moments that unite us as a global community.”

    Platform for the campaign spans new television and out-of-home advertising, as well as customized local market activations and initiatives to engage fans in-store, online and across social channels. Additionally, Budweiser will develop and distribute global broadcast and digital FIFA World Cup related content through strategic media partnerships, the details of which will be revealed in the coming weeks.

    Budweiser’s "Rise As One" campaign will be unveiled to a national audience with the first of multiple new TV spots breaking online on March 5, 2014 and supported by impactful out-of-home content, which will showcase the passion of fans across the world as they come together to celebrate the tournament. 

    In addition, Budweiser is proud to unveil its unique packaging for the tournament, featuring the iconic FIFA World Cup Trophy which, since 1974, has represented the pinnacle of football achievement and the unity of a team and an entire nation.  The limited edition aluminum trophy bottle will be introduced simultaneously in more than 40 countries, and will serve as the centerpiece of the brand’s packaging, which also includes limited edition glass bottles, cans and secondary packaging, which will also be available globally. 

    Budweiser has released a "Collective Energy" teaser for its "Rise As One" FIFA World Cup campaign.

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    Actor Anthony Head, known for “Buffy the Vampire Slayer” and “Ted Lasso,” dies at 72

    Friday, June 5, 2026
    Anthony Head arrives for the European premiere of 'The Iron Lady' on Wednesday, Jan. 4, 2012, in London. (AP Photo/Jonathan Short, File)

    Anthony Head, the suave, smooth-voiced British actor known for roles in "Buffy the Vampire Slayer" and "Ted Lasso," has died, his family said Friday. He was 72.

    Head's daughters, actors Emily and Daisy Head, told the Press Association news agency that the actor passed away due to complications from pneumonia.

    The stage and TV performer became well known to British audiences in the 1980s as one half of a will-they, won't-they romantic couple in a series of ads for Nescafe Gold Blend instant coffee. The ads were later re-shot for a U.S. audience for Taster's Choice.

    Head achieved wider fame as librarian Rupert Giles, mentor to the title character in the cult-favorite supernatural series "Buffy the Vampire Slayer," which ran from 1997 to 2003.

    He most recently played Rupert Mannion, the villainous ex-husband of Hannah Waddingham's character Rebecca, in "Ted Lasso."

    "Our grief is far greater than the hole he has left behind, but we know his legacy will live on, in the shows he was a part of, and in the audiences that love them," his daughters said. "How lucky we are to know we are able to watch him doing what he loved, even when he is no longer with us."

    Head was born in London on Feb. 20, 1954 to Seafield Head, a documentary filmmaker, and Helen Shingler, an actor. His older brother, Murray, is also an actor.

    Other notable roles included playing Geoffrey Howe, the deputy to Prime Minister Margaret Thatcher, played by Meryl Streep, in the Oscar-winning "The Iron Lady."

    Head portrayed a prime minister himself in the sketch comedy show "Little Britain," as well as King Uther Pendragon, the father of Prince Arthur, in the "Merlin" TV series. He also appeared in "Motherland," Manchild," and "Silent Witness," along... Read More

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