Betty, a Quad agency, is opening offices in Austin, Texas, and Mexico City, Mexico, marking a significant step in the continued expansion of the creative agency and Quad’s global platform. The two locations bolster Betty’s ability to serve clients with fresh talent, localized expertise and integrated capabilities in two high-growth markets recognized as centers of culture and creativity. The Austin and Mexico City office openings follow a period of rapid growth for Betty, which has seen a surge in demand from both category leaders and challenger brands seeking strategic, innovative creative solutions that can scale without sacrificing speed or quality. Betty will officially open its Austin office on January 22. In addition to full-time staff, the location will host a weekly roster of over 25 photographers, stylists and production crew members in its 8,400-square-foot studio. “Opening in Austin is a natural fit for Betty,” said Cari Bucci-Hulings, president of Betty. “The energy, talent and culture of the city make it an ideal place to expand our teams and better serve our clients while deepening our presence in a key region.” “In Austin, we’ll be able to push our studio model forward,” said Jimmy Richardson, group VP, studio and creative at Betty. “By bringing together scalable AI workflows and an amazing team of in-house creative experts, we can produce brand-accurate content at the pace our clients need, without losing the human touch that connects with consumers.” Betty’s 10,000-square-foot Mexico City office will open in the first quarter of 2026 and will be shared with Quad’s media agency, Rise. Betty’s Mexico City team currently supports several brands and is continuing to add to its client roster with specialties in... Read More