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    Clio Jury Votes “SnickersFixTheWorld” This Year’s Top Super Bowl Spot

    By SHOOTUpdated:No Comments2324 Views
    A scene from "#SnickersFixTheWorld," winner of the Super Clio in recognition of this year's best Super Bowl commercial.
    NEW YORK --

    The Clio Awards has bestowed the best commercial of Super Bowl LIV mantle upon “#SnickersFixTheWorld.” Conceived by BBDO New York/AMV BBDO for Snickers, the spot was selected by a panel of leading advertising creatives as the winner of the 6th annual Super Clio.

    Snickers won out over three fellow entries on the 2020 Super Clio shortlist: Amazon’s “#BeforeAlexa” from Droga5 London; Jeep’s “Groundhog Day” by Hidrive Chicago; and Google’s “Loretta” out of the Google Creative Lab.

    “The Super Bowl is the first major advertising event of the year. It’s an opportunity for agencies and brands to take storytelling risks and telegraph the trends we’ll see emerge as the year goes on,” said Nicole Purcell, Clio president. “It’s a competition for marketers to put on their best performance as much as it is for the players on the field and it’s so fun for us to host this special judging session and award the creative team that delivered such a timely and lighthearted viewing experience to a huge live television audience.”

    Directed by Tom Kuntz of production house MJZ, Snickers’ Big Game ad presents an absurdly satisfying solution for fixing a world that’s out of sorts–digging a huge hole in the planet and feeding it a giant Snickers bar. The remedy is an extension of the iconic “You’re Not You When You’re Hungry” campaign which is marking its 10-year anniversary.
     


    The all-star, all-female panel of Super Clio jurors included: Creative director Alice Blastorah of Johannes Leonardo; ECD Juliana Cobb of Droga5; editor Akiko Iwakawa-Grieve of Rock Paper Scissors; global ECD Shayne Millington of McCann New York; ECD Julia Neumann of TBWA\Chiat\Day; creative director Laddie Peterson of Wieden+Kennedy; CCO and co-founder Jaime Robinson of Joan Creative; director of production Lora Schulson from 72andSunny; managing director/ECD Amee shah of J.P. Morgan Chase; free agents Leslie Sims and Shannon Washington; CCO Lisa Topol of DDB; and EVP, group executive producer Amy Wertheimer of BBDO New York.

    “It was a lively and engaging discussion and we talked at length about idea, execution and the very specific media event that is the Super Bowl,” said Robinson. “In the end, we loved Snickers for being so in-tune with the world as it is right now, for being a fresh idea that re-frames a longstanding campaign, and for having a really, really good laugh at the overly earnest ads of recent Super Bowls past. It seems sadvertising’s reign might just be coming to an end.”

    The Super Clio trophy, which towers above a standard Clio at 22 inches, matching the height and look of the Lombardi trophy, will be inscribed and presented at the offices of BBDO New York this week.

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    Tags:BBDO New YorkMJZSuper BowlSuper ClioTom Kuntz



    ESPN co-founder Bill Rasmussen dies at 93 from the effects of Parkinson’s disease

    Tuesday, August 18, 2026
    ESPN co-founder Bill Rasmussen tosses a ball before a baseball game between the Boston Red Sox and the New York Yankees in Boston, Sept. 8, 2019. (AP Photo/Michael Dwyer, File)

    Bill Rasmussen, who co-founded ESPN in 1979 after being fired from a public relations job in the World Hockey Association, died Tuesday. He was 93.

    ESPN historian Mike Soltys said Rasmussen died at his Florida home from the effects of Parkinson's disease. Rasmussen announced in 2019 that he had been diagnosed with the degenerative disease in 2014.

    "Bill was a remarkable man — a visionary and an innovator who conceived the idea of a network entirely devoted to sports," ESPN chairman Jimmy Pitaro said in a statement. "Quite simply, none of us would be here today if it wasn't for Bill's passion and all the hard work and entrepreneurial spirit he put into building ESPN in the late 1970s — key aspects of our company culture that still carry on to this day."

    Rasmussen and his son Scott came up with the idea of a network carrying sports around the clock, and it would revolutionize Americans' TV-watching habits. But the pair didn't stick around long. They were forced out after only a year by ESPN majority owner Getty Oil.

    Bill Rasmussen's original idea was a cable channel covering only Connecticut sports. Many cable operators in the state were skeptical, but someone suggested buying satellite time to reach a national audience.

    ESPN was launched on Sept. 7, 1979. George Grande welcomed viewers to the first "SportsCenter" broadcast before the network's first live event, a slow-pitch softball game between the Kentucky Bourbons and the Milwaukee Schlitz.

    "In those days, we didn't know if we'd last four weeks, four years, let alone 40-some, but we knew it was special," Grande said. "Bottom line was Bill Rasmussen was the true purveyor of the original American dream, and he gave us all something very special that we still have... Read More

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