Carat has appointed Alex Crowther, former CEO of MediaCom Asia Pacific, as global client president. In this role, Crowther will be responsible for leading the General Motors business and continuing Carat’s track management of the $3 billion global account.
Crowther returns to Carat, where he once worked at Carat International, after a 19-year hiatus, and brings 26 years of global experience in the media industry to his new position. Prior to Carat, Crowther was CEO Asia Pacific for the global media network MediaCom, part of WPP’s GroupM, sitting on the Asia Pacific board of GroupM and global board of MediaCom. During his first three years at MediaCom, Crowther helped to double to size and scale of the business in Asia Pacific by winning multiple Procter & Gamble country assignments, Coca-Cola in several territories and many other globally recognized brands.
Prior to MediaCom, Crowther served as president/CEO Americas and Asia Pacific of integrated communications network DAVINCI, a part of Omnicom. Based in the US — much of it in Detroit, he was President/CEO Americas and Asia Pacific and as co-founder was instrumental in the company’s rapid growth from a standing start to a presence in more than 60 markets in seven years. During his time at DAVINCI, the agency managed the global media for Chrysler and Mercedes Benz as well as Mitsubishi Motors in North America.
Crowther now replaces Steven Feuling, who will be relocating to San Francisco and assuming a new role at Carat. During Feuling’s tenure as global client president for GM, Carat helped GM achieve significant gains from both a consumer and business perspective, including Interbrand naming Chevrolet as one the Top 100 Global Brands in 2013.