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    Danica Patrick muscles up in GoDaddy Super Bowl spot

    By SHOOTUpdated:No Comments1419 Views
    In this image released by GoDaddy.com on Wednesday, Jan. 22, 2014, NASCAR driver Danica Patrick, center, wearing a muscle suit, appears with bodybuilders in an upcoming Super Bowl commercial shot on location in Long Beach, Calif. (AP Photo/GoDaddy.com)
    PHOENIX (AP) --

    Danica Patrick has ditched sexy strip downs for bulked up bodybuilders in her latest GoDaddy Super Bowl spot.

    Patrick made her mark with GoDaddy in a series of risque ads that capitalized on her sex appeal. Her 13th Super Bowl commercial for the website domain provider is her tamest one yet. Patrick is as ripped as a Hollywood action star as she leads a pack of bronzed bodybuilders to a spray-tan business.

    Don't expect to Patrick take her clothes off or kiss a girl in spots for the Feb. 2 game. Patrick was stuffed into a muscle suit made by a company that created special effects for movies like "Iron Man 3."

    GoDaddy has purchased two 30-second spots, one for each half of the championship game between Seattle and Denver.

    Patrick's latest ads are a makeover for GoDaddy. Since Blake Irving took over as CEO last January, he's tried to shift GoDaddy's advertising focus toward its actual company message.

    The theme for this year's spot — "It's Go Time" — is focused on how GoDaddy helps small business get found online. This time, the women in the ads are smart, successful, small-business owners.

    The first commercial released Wednesday starts with bodybuilders jogging down a street before Patrick — looking more like The Rock than a stock car driver — joins them and leads the pack to a female spray tanner.

    GoDaddy teased last year that it might be dropping Patrick from its campaign, only to use her in both Super Bowl spots. Her most prolific appearance came in a commercial starring supermodel Bar Refaeli, who made out on screen with a nerd. The ad ranked last in USA Today's annual Super Bowl ad meter.

    Patrick made a cameo as a pilot in the second spot, which didn't score much higher in USA Today's poll.

    Patrick's first Super Bowl spot was in 2007, but GoDaddy first began using the Super Bowl to advertise in 2005 when it spoofed Janet Jackson's "wardrobe malfunction" in its commercial. Although consumers often had no idea what GoDaddy was or offered, and the ads generally tanked in polls, they always had television viewers talking during the biggest advertising night of the year.

    This is GoDaddy's 10th consecutive Super Bowl campaign. Patrick's 13th spot cements her record as the celebrity in the most ever Super Bowl ads.

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    Actor Anthony Head, known for “Buffy the Vampire Slayer” and “Ted Lasso,” dies at 72

    Friday, June 5, 2026
    Anthony Head arrives for the European premiere of 'The Iron Lady' on Wednesday, Jan. 4, 2012, in London. (AP Photo/Jonathan Short, File)

    Anthony Head, the suave, smooth-voiced British actor known for roles in "Buffy the Vampire Slayer" and "Ted Lasso," has died, his family said Friday. He was 72.

    Head's daughters, actors Emily and Daisy Head, told the Press Association news agency that the actor passed away due to complications from pneumonia.

    The stage and TV performer became well known to British audiences in the 1980s as one half of a will-they, won't-they romantic couple in a series of ads for Nescafe Gold Blend instant coffee. The ads were later re-shot for a U.S. audience for Taster's Choice.

    Head achieved wider fame as librarian Rupert Giles, mentor to the title character in the cult-favorite supernatural series "Buffy the Vampire Slayer," which ran from 1997 to 2003.

    He most recently played Rupert Mannion, the villainous ex-husband of Hannah Waddingham's character Rebecca, in "Ted Lasso."

    "Our grief is far greater than the hole he has left behind, but we know his legacy will live on, in the shows he was a part of, and in the audiences that love them," his daughters said. "How lucky we are to know we are able to watch him doing what he loved, even when he is no longer with us."

    Head was born in London on Feb. 20, 1954 to Seafield Head, a documentary filmmaker, and Helen Shingler, an actor. His older brother, Murray, is also an actor.

    Other notable roles included playing Geoffrey Howe, the deputy to Prime Minister Margaret Thatcher, played by Meryl Streep, in the Oscar-winning "The Iron Lady."

    Head portrayed a prime minister himself in the sketch comedy show "Little Britain," as well as King Uther Pendragon, the father of Prince Arthur, in the "Merlin" TV series. He also appeared in "Motherland," Manchild," and "Silent Witness," along... Read More

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