Global creative agency DAVID has appointed Ricardo Honegger (Rico) as Europe managing director and Madrid chief growth officer (CGO). Honegger will lead the agency’s strategic expansion across the continent, building upon the success of DAVID Madrid, which has been a hub of creativity for six years.
Since 2020, Honegger has been integral to DAVID’s U.S. presence. He started as DAVID Miami managing director and in 2023 was appointed U.S. chief growth officer, transforming DAVID New York from a brand-new office into a fast-growing contender, securing new clients including Supercell, Clif Bar (Mondelez), IKEA, and Cointreau. Meanwhile, DAVID Miami continues to stand out, recently launching campaigns for clients such as Netflix, Android (Google), Google Play, Coca-Cola, SPK (Mondelez), and Corona.
“We’re incredibly excited to have Rico leading our European expansion. He’s a proven leader with a passion for creativity and a deep understanding of our culture. I have no doubt he’ll be a huge success in this new role,” said Fernando Musa, founder, partner and chairman.
Pancho Cassis, partner and global chief creative officer, said, “Whatever Rico touches he turns into a much bigger and exciting business. And that successful experience in the U.S. and Latam will be key to help us grow DAVID’s presence in Europe, where we already work with so many important clients.”
Honegger added, “Helping DAVID grow has been one of the most fulfilling parts of my career. Now, with our expansion in Europe, we can reach new markets, welcome new talent, and strengthen our global creative network. I’m excited to help shape the next chapter of DAVID in this new region.”
DAVID maintains offices in New York, Miami, Madrid, São Paulo, Buenos Aires, and Bogotá.
