London Alley, a creative entertainment studio known for its work in commercials and music videos worldwide, has brought JaQuel Knight on board its directorial roster. An award-winning creative director, director and choreographer, Knight’s credits include the Belvedere Vodka Presents Daniel Craig campaign, H&M “Move” alongside Jane Fonda, the #AbovetheNoise campaign for Beats by Dre featuring N.E.R.D., Beyoncé’s iconic Coachella performances, and Megan Thee Stallion’s “Breakthrough Artist of The Year” Performance at the Apple Music Awards.
Knight brings to London Alley over a decade of directorial experience to the commercial and entertainment industry through his work intersecting brands and artists. Knight said of his colleagues at London Alley, “Over the past few years, they have done an exceptional job with elevating and transforming the careers of talented directors into highly sought after creatives–while steadily bringing a high level of execution and professionalism to every job. I know that at London Alley I will be in great company and feel truly supported. I’m looking forward to continuing to hone my craft and elevate how the world will view the capture of choreography/action on film with an awesome team.”
Knight most recently made history as the first pop/hip-hop commercial choreographer to take complete creative control over his talent when he copyrighted his work through the launch of Knight Choreography and Music Publishing Inc., a music publishing company centered on putting the power back in artists’ hands.
“I have always respected JaQuel’s impeccable vision and the work he brings to life,” said Luga Podesta, founder of London Alley. “I couldn’t be happier to officially have him join our team. His creative vision, approach to performance, and artistic point of view could not align more with London Alley and our culture-shifting paradigm. I’m looking forward to seeing the fresh concepts and opportunities for artists and collaborators he creates.”
The announcement comes on the heels of a strong year for London Alley in 2022 with high-profile production work including SZA’s “Kill Bill” Music Video, Pepsi’s “The One That I Want,” and Tiesto & Tate McRae’s “10:35” for the Atlantis Hotel.
Creativity unleashed: D&AD releases free annual showcase and trend analysis
D&AD has released its highly sought after Annual available for free as part of its ongoing commitment to nurturing creativity across different communities.
The organization is sharing full access to the D&AD Annual--a summary of the insights, strategies and campaigns that powered the best creative work at the D&AD Awards 2024--and the D&AD Trend Report which explores the themes from the Annual and how they might shape the future.
The D&AD Annual goes “behind the work” of this year’s award-winning creative campaigns across 32 categories and provides exclusive insider insights from the people who brought them to life. Judged by over 300 world-leading designers, advertising executives and skilled creatives, the D&AD Awards represent one of the annual high points of the creative calendar with all winners presented with a D&AD Pencil.
From how conspiracy theory tactics were co-opted to make skincare brand CeraVe go viral, to how Channel 4 worked with multiple directors to portray vignettes of British life, and Apple found inspiration in the transparency of glass to inform the design of their Vision OS, the D&AD Annual shines a light on all the 2024 shortlisted and winning work.
As part of the Annual, D&AD Voices also invites perspectives on major themes represented in the winning work; from the lucrative rise of women’s football penned by journalist and broadcaster Zing Tsjeng and an exploration of how to brand a cultural institution by Art Review’s Louise Benson, to unpacking the new generation of magazines with MagCulture, and climate advertising with Creatives for Climate. The D&AD Annual is available here.
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