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    Emmys hit new low as just 11.9 million viewers tune in

    By SHOOTUpdated:No Comments1341 Views
    Host Andy Samberg prepares to present a coffee mug to Lorne Michaels at the 67th Primetime Emmy Awards on Sunday, Sept. 20, 2015, at the Microsoft Theater in Los Angeles. (Photo by Chris Pizzello/Invision/AP)
    NEW YORK (AP) --

    And the winner wasn't the Emmys — at least, when it came to the viewership.

    Nielsen says Sunday's three-hour special on Fox averaged just 11.9 million viewers, making it the least-watched Emmycast in history.

    Last year, when it aired on a Monday in late August on NBC, it logged 15.6 million viewers. In 2013, 17.8 million viewers tuned in for CBS' broadcast, teamed with an NFL game as a powerful lead-in.

    This year's Emmy show likewise had football as a lead-in. But the Emmys faced football as direct competition, too, thanks to NBC's Sunday Night Football, which doubtless dragged down the Emmy audience.

    The program, airing from Los Angeles' Microsoft Theater, was hosted by Andy Samberg.

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    Tags:Primetime Emmy Awards



    The One Show launches Best Use of TikTok Award

    Monday, January 12, 2026
    Branded image for the Best Use of Tik-Tok Award

    The One Club for Creativity has expanded its ongoing partnership with TikTok with the launch of the new Best Use of TikTok Award as part The One Show 2026. As a special award sponsored by TikTok, there is no fee to enter.

    The new award, established in recognition of the importance of short-form video and rise of creator content, will honor a brand’s exceptional use of TikTok, embracing the network’s native behaviors, creative tools, and storytelling styles to build cultural relevance and measurable impact.

    Winning entries will meaningfully lean into one or more of TikTok’s core pillars:

    --Community – Showing up authentically to engage, activate, or celebrate a TikTok community and turning participation into momentum.
    --Discovery - Turning exploration and insights into ideas that resonate with people.
    --Sound – Leveraging or creating original audio or trending sounds to drive discovery and creative expression.
    --Co-Creation – Using duet, stitch, challenges, or other collaborative tools to spark user-generated content and invite participation.
    --Entertainment – Delivering joyful, surprising, or culturally relevant storytelling that feels native to TikTok’s creative ecosystem.
    --Impact – Creativity backed by performance, generating ideas that drive tangible business growth.
    --Best Use of TikTok entrants will be asked to provide a written description of the campaign background, creative idea, insights and strategy, execution, and results. Case studies are encouraged.

    Entries should demonstrate cultural and/or commercial impact through engagement metrics, earned media pickup, video views or completion rates, brand lift, or sales outcomes.

    “We’re excited to deepen our... Read More

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