Entertainment branding agency loyalkaspar has added Heidi Erney as executive producer and Janice Walbrink as director of business development. The agency also unveiled its new office, located in Manhattan’s Financial District. This comes on the heels of opening a new space in Los Angeles earlier this spring.
Erney and Walbrink represent the next phase of loyalkaspar’s bicoastal expansion, which began last summer with the addition of chief development officer Robert Blatchford and creative director Anna Minkkinen, both of whom have already played an integral role in recent 360-degree marketing campaigns for CNN’s The Sixties and Morgan Spurlock Inside Man, among others.
In New York, Erney joins loyalkaspar with extensive experience growing businesses and leading creative teams in the field of entertainment branding. She has launched brands from the ground up, including some of the first HD channels available: Discovery HD Theater, RUSH HD and more recently, The Oprah Winfrey Network (OWN).Erney was most recently executive producer/head of production at BIGSMACK, which she helped launch in 2007, and handled fiscal strategy and creative development for complex design and branding roll-outs.
Walbrink, who is based in the Los Angeles office, brings a diverse entertainment background. She arrives at loyalkaspar following a recent stint at creative studio Imaginary Forces. Prior to that, she served as head of business development at LA-based mixed-media production company Roger.
