Independent creative agency Rethink has appointed Marika Wiggan as executive strategy director. Based in Vancouver, Wiggan will operate across the network, leading strategic direction across key client work and helping shape new opportunities for the agency. She will report to partner and global chief strategy officer Sean McDonald. At Rethink, she will drive strategic direction across clients, partnering closely with teams to ensure strategy is embedded throughout the work--connecting culture, brand, and audience into more cohesive and impactful ideas. “Marika struck me as a Rethinker from the first time that I met her,” said McDonald. “She brings the kind of perspective and ambition that pushes the work beyond expectations. As we continue to build Rethink into a truly international creative partner, it’s critical that we bring in talent that can redefine what great looks like across markets. Marika is one of those people.” Originally from Vancouver, Wiggan returns to Canada after several years in the United States. Most recently, she served as head of strategy at Preacher in Austin, where she led the agency’s strategy department for five years. During that time, she worked across a range of brands, including Molson Coors, GMC, Coca-Cola North America, WeTransfer, and ESPN. Prior to Preacher, she held roles at Argonaut and Goodby Silverstein & Partners, where she began her career working on the Chevrolet portfolio, including launches for the Volt, Camaro, and Sonic. “Rethink has a clarity of ambition that I wanted to be a part of,” said Wiggan. “It’s clear that teams are here to make the best work of their careers and do it with people who love our craft. I’m thrilled to be back in Vancouver and helping build on that... Read More