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    Home Β» Europe’s “hot dog populism” seeks to ban advertising of vegetarian protein as meat

    Europe’s “hot dog populism” seeks to ban advertising of vegetarian protein as meat

    By SHOOTWednesday, October 8, 2025No Comments63 Views
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    A cow looks out from a barn on a farm in Chemire-Le-Gaudin, western France, March 18, 2022. (AP Photo/Francois Mori, File)
    BRUSSELS (AP) --

    Lawmakers in the European Parliament on Wednesday voted to ban the labelling of vegetarian protein with terms such as “steak” or “meat.”

    The lawmakers voted 532 to 78 to define meat as “edible parts of animals” and to curtail the use of words like steak, escalope, sausage or burger for animal and not plant-based products. The proposal will go to a parliamentary committee to be clarified, before going back to the EU executive arm and then to the bloc’s 27 member states for further negotiations.

    CΓ©line Imart, a conservative German lawmaker and former farmer, said using meat-related terms for vegetarian products was misleading.

    “Now, we’re not talking about banning vegetable or plant-based alternatives, of course not. But I think that terms should speak for themselves and should mean what they mean,” she said in a parliamentary debate on Tuesday.

    Her colleague, Austrian MEP Anna StΓΌrgkh from the liberal NEOS party, said consumers are not easily fooled by food labels on non-meat products.

    “A beef tomato doesn’t contain any beef … Ladies’ fingers are not made of actual ladies’ fingers,” she said. “Let’s trust consumers and stop this hot dog populism.”

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    News Categories:News Briefs
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    Tags:advertising regulationsEuropean ParliamentEuropean Union



    Nimisha Jain named chief strategy officer at Highdive

    Friday, November 7, 2025
    Nimisha Jain

    Highdive, the independent creative agency behind work for Jeep, State Farm, KFC, BetMGM and Jersey Mike’s, has appointed Nimisha Jain as chief strategy officer. Jain joins Highdive’s leadership team from Mischief, where she served as EVP, strategy, bringing over two decades of brand strategy experience and a track record of delivering creative strategies & platforms that drive measurable business results.

    Jain will be based at Highdive’s Chicago headquarters, leading strategy across the full client roster while building a strategy practice designed to attract the industry’s best talent.

    During her four-plus years at Mischief, Jain helped architect some of the industry’s most recognized and effective work, driving culture-cutting platforms for brands like Heinz, Peet’s, Coors Light, and EOS. She also unlocked scaled growth across their MCBC and Kraft Heinz portfolios. Before Mischief, Jain helped build brands at Leo Burnett Chicago, leading multidisciplinary teams across the Kellogg’s portfolio.

    Across her career, Jain’s work has been celebrated on the industry’s most competitive stages--from Cannes Lions and Grand Clios to One Show Pencils and an Emmy nomination--paired with a haul of over 30 Effie Awards, including the prestigious Iridium Effie, demonstrating her obsession with results, not just reactions.

    β€œWith AI’s rapid adoption and the noise level in marketing at an all-time high, strategy has never been more important,” said Megan Lally, CEO and Owner of Highdive. β€œThere’s a rigor in strategy--deciding what not to do is just as important as deciding what to do. It’s our responsibility as partners to our CMOs and their teams to navigate those decisions. Nimisha brings that discipline, along with an... Read More

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