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    Facebook’s Carolyn Everson Elected Chair Of Effie Worldwide

    By SHOOTUpdated:No Comments980 Views
    Carolyn Everson (l) and Daryl Lee.

    Daryl Lee, global CEO of UM, appointed vice chairman

    NEW YORK --

    Carolyn Everson, VP of global marketing solutions at Facebook, has been elected chairman of the board of directors of Effie Worldwide, a nonprofit that champions the practice and practitioners of marketing effectiveness.  Daryl Lee, global CEO at UM was elected Effie vice chairman. Everson and Lee have served as Effie board members since 2010.

    Effie Worldwide is responsible for the assessment, determination and celebration of effective marketing communications through its 40 global, regional and national programs across Asia-Pacific, Europe, Latin America, Middle East/North Africa and North America.  Effie initiatives include the Effie Effectiveness Index, ranking the most effective companies and brands globally and the Effie Case Database.

    Everson leads Facebook’s relationships with its top marketers and agencies across the globe, overseeing a team of regional leaders, global partnerships, global agencies and Facebook’s Creative Shop.  Prior to Facebook, she was a corporate VP at Microsoft and also spent seven years at MTV Networks as both COO and executive VP. In addition to her years of service on the Effie Worldwide board of directors, she is on the board of Hertz Global Holdings, Inc., and serves on the boards of DonorsChoose, The John A. Reisenbach Foundation, and the Mobile Marketing Association. Everson is also an advisor to Luma Partners.

    Lee is responsible for media agency UM’s global strategy, direction and operations, and oversees global management for clients, including Coca-Cola, Hershey’s, Johnson & Johnson and Sony. He has held executive positions at both creative and media agencies within the Interpublic Group including McCann Worldgroup and McCann-Erickson.  In addition, he worked at Ogilvy and McKinsey & Company. Lee sits on the board of the Gay and Lesbian Alliance Against Defamation (GLAAD) and has served on the inaugural jury for the Creative Effectiveness Cannes Lions and as a juror on Cannes Media Lions.

    Everson succeeds Carl Johnson, co-founder of Anomaly, who served two terms as chairman of the Effie board, from 2013-2014 and 2009-2010.

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    OpenAI files confidential SEC paperwork for IPO, opening the door to a Wall Street debut

    Tuesday, June 9, 2026
    Sam Altman arrives at the U.S. District Court in Oakland, Calif., April 30, 2026. (AP Photo/Godofredo A. Vásquez, file)

    ChatGPT maker OpenAI filed preliminary paperwork that would open the door to it becoming a publicly traded company, the third in a powerhouse trio of artificial intelligence companies racing to Wall Street debuts.

    The San Francisco-based company said Monday it has filed confidential paperwork with the U.S. Securities and Exchange Commission.

    "We expect it to leak so we're just announcing it," the company said in a statement. "We have not decided on timing yet; it may be a while because there are things we want to do that are likely easier as a private company. But it's a complicated set of tradeoffs and this gives us the option to go public sooner if that ends up being best."

    OpenAI's move follows its rival Anthropic's June 1 disclosure that it is also moving toward an initial public offering of shares. Both are now following Elon Musk's rocket company SpaceX, which has started an IPO roadshow pitching itself as an AI-focused space company.

    OpenAI CEO Sam Altman first publicly floated the possibility of an IPO last fall, describing it as the "most likely path" for the company given its size and the need for vast amounts of capital to advance its technology.

    OpenAI began in 2015 as a nonprofit dedicated to developing AI for the common good and is now a company valued at $852 billion.

    The filing comes at a "precarious moment" for OpenAI as it appears to be losing ChatGPT's strong early leads with consumers and businesses to Google and Anthropic, said Emarketer analyst Nate Elliott.

    "But OpenAI doesn't have a lot of other places to look for the enormous capital required to support its costs," Elliott said.

    Paving the way for going public was OpenAI's decision last year to reorganize its business structure and... Read More

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