The Female Quotient, a company and community dedicated to achieving workplace equality, has selected ad agency Deutsch as its brand partner to launch its first career advice bot at The Girls’ Lounge @ Cannes Lions. This tool provides women all over the globe access to the wisdom of female leaders on core content pillars–work/life balance, knowing your worth, owning your brand, leadership and equality, and navigating challenges.
Inspired by The Female Quotient’s CEO Shelley Zalis, the bot will live on Google Assistant and Facebook Messenger and will be accessible from all mobile and computing devices. Users can ask the bot a variety of questions from maternity leave, pay negotiation, to how to build confidence and addressing diversity issues, to leadership training and navigating challenges like harassment in the workplace. Using artificial intelligence technology developed by Deutsch’s AI division, Great Machine, users can ask a question on the platform and will be served video content from one of the many female leaders in the network.
“Shelley has inspired and brought together thousands of women through experiences and mentorship which all root back to her motto, the power of the pack,” said Kim Getty, president of Deutsch’s Los Angeles office. “The Female Quotient bot is bringing the collective ‘wisdomship’ of widely respected female leaders to your pocket. It’s taking mentorship to the next level. We’re so excited to be partnering with such an incredible team to build this tool that will help women rise up.”
Notable women leaders from a range of industries were tapped into to provide advice for the bot, including Carolyn Everson, VP, global marketing solutions at Facebook, Fiona Carter, chief brand officer at AT&T, Linda Yaccarino, chairman of advertising and client partnerships at NBC Universal, and Tara Walpert Levy, VP, agency and brand solutions at Google, to name a few. As the bot continues to build its knowledge on workplace equality topics, other influential women will be selected to share their advice.
“The Female Quotient was developed to incite real change in the workplace for women and to create equality in male-dominated industries,” said Zalis. “The power of the pack has given women the knowledge and confidence to advance in their careers. By working with Deutsch’s strategy and technology team, we are able elevate our network and give female leaders the ability to give back.”
The Female Quotient is widely known for The Girls’ Lounge experiences across the globe which have become a destination at conferences, companies and college campuses where women connect, collaborate and activate change together. It has evolved into the largest community of corporate women and female entrepreneurs transforming workplace culture.
For more information, click here. To interact with the bot, visit here.
Creativity unleashed: D&AD releases free annual showcase and trend analysis
D&AD has released its highly sought after Annual available for free as part of its ongoing commitment to nurturing creativity across different communities.
The organization is sharing full access to the D&AD Annual--a summary of the insights, strategies and campaigns that powered the best creative work at the D&AD Awards 2024--and the D&AD Trend Report which explores the themes from the Annual and how they might shape the future.
The D&AD Annual goes “behind the work” of this year’s award-winning creative campaigns across 32 categories and provides exclusive insider insights from the people who brought them to life. Judged by over 300 world-leading designers, advertising executives and skilled creatives, the D&AD Awards represent one of the annual high points of the creative calendar with all winners presented with a D&AD Pencil.
From how conspiracy theory tactics were co-opted to make skincare brand CeraVe go viral, to how Channel 4 worked with multiple directors to portray vignettes of British life, and Apple found inspiration in the transparency of glass to inform the design of their Vision OS, the D&AD Annual shines a light on all the 2024 shortlisted and winning work.
As part of the Annual, D&AD Voices also invites perspectives on major themes represented in the winning work; from the lucrative rise of women’s football penned by journalist and broadcaster Zing Tsjeng and an exploration of how to brand a cultural institution by Art Review’s Louise Benson, to unpacking the new generation of magazines with MagCulture, and climate advertising with Creatives for Climate. The D&AD Annual is available here.
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