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    Home » Film explores Atari’s rise, fall, dumping of ‘ET’ videogame

    Film explores Atari’s rise, fall, dumping of ‘ET’ videogame

    By SHOOTFriday, April 3, 2015Updated:Tuesday, May 14, 2024No Comments949 Views
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    In this April 26, 2014 file photo, workers sift through trash in search for decades-old Atari 'E.T. the Extra-Terrestrial' game cartridges in Alamogordo, N.M. (AP Photo/Juan Carlos Llorca, File)

    By Russell Contreras

    ALBUQUERQUE, N.M. (AP) --

    A documentary explores the decline of videogame giant Atari and the secret dumping of its flopped "E.T." game in a New Mexico landfill.

    "Atari: Game Over" began airing on Xbox last year and was released on Netflix on Wednesday. It also will air on Showtime on April 16.

    The documentary investigates claims Atari hid its biggest failure — 1982's "E.T. The Extra-Terrestrial" — by burying the cartridges in an Alamogordo dump. The game had a reputation of being the worst ever made and contributed to the company's demise.

    But the film also is about Atari's rise and the pioneering mark it made on the gaming industry, said Gerhard Runken, VP of property development at digital agency Fuel Entertainment, which obtained the rights to excavate the landfill.

    "It's part of American history," Runken said. "It shows how we evolved. This is not just about gaming."

    Two years ago, Fuel approached Xbox Entertainment Studios about shooting a documentary of the excavation. Word of the project spread and generated interest around the world, with people watching to see to see if any games would be discovered.

    Between 300 and 400 games were uncovered from the landfill last year and were auctioned on eBay. The city of Alamogordo, which owned the games, earned thousands of dollars from the sale.

    One of the "E.T." game cartridges unearthed from a heap of garbage was added to the Smithsonian's videogame history collection. A museum in Rome even opened an exhibit on the dig that includes dirt from the landfill.

    While the documentary dives into the search and excitement of finding forgotten Atari games, it also tells the story of "E.T." game developer Howard Scott Warshaw.

    Warshaw, now a therapist in California's Silicon Valley, was often blamed for Atari's downfall.

    "It's actually an emotional story," Fuel Entertainment spokesman Nick Iannitti said. "It talks about how he was scapegoated for everything."

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    Tags:Atari



    Google offers ad-tech changes in EU antitrust case but a breakup is not one of them

    Friday, November 14, 2025
    This is the Google logo on a building in New York, Oct. 27, 2025. (AP Photo/Gene J. Puskar, File)

    Google has offered to make major changes to its business practices to resolve a European Union antitrust case targeting its ad-tech business, but they don't include breaking up the company.

    The compliance plan Google submitted to the European Commission — the 27-nation bloc's top antitrust enforcer — includes "immediate product changes" to end specific practices, the company said in a blog post.

    "Our proposal fully addresses the EC's decision without a disruptive break-up that would harm the thousands of European publishers and advertisers who use Google tools to grow their business," the company said Friday.

    Google also said it's appealing the commission's decision to slap the company with a 2.95 billion euro ($3.4 billion) fine in September for breaching the bloc's competition rules by favoring its own digital advertising services. It accused Google of abusing its dominance by favoring its own online display advertising technology services to the detriment of competitors, online advertisers and publishers.

    As part of the punishment, Google was also required to come up with proposals to end what the Commission called "self-preferencing practices" and stop "conflicts of interest."

    The Commission said it would force Google to sell off parts of its business if it wasn't satisfied with the company's proposed remedies.

    Google's changes include giving publishers more pricing options on its ad management platform. To address conflicts of interest, the company is modifying its ad tools to give publishers and advertisers more choice and flexibility.

    "We will now analyse Google's proposed measures to assess whether they effectively bring the self-preferencing practices to an end and address the situation of inherent... Read More

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