Forever, the global creative premium motion design group, has added Tokyo-based Onesal to its collective, bringing the group to six world class studios across four continents. Onesal joins FutureDeluxe, Tendril, Builders Club, Found and Trizz, completing a global platform that gives brands a creative partner with real reach: from London to Los Angeles, Toronto to Tokyo, Barcelona to São Paulo.
The Onesal acquisition marks the first major move under Chris Bahry, who recently stepped into the CEO role after serving as Forever Group’s CCO, a transition that itself signals the group’s commitment to placing creativity and taste at the center of its growth strategy. With Onesal now part of the collective, Forever’s global clients gain access to the group’s full creative capabilities alongside Onesal’s distinctive aesthetic and APAC-rooted cultural intelligence, all through a single, integrated partner.
Forever exists to prove that creative independence and global scale multiply each other rather than trade off. The group brings together six creatively distinct studios on one shared operating platform, each with its own voice, culture and craft, giving the brands the artistry of an independent studio with genuinely global reach. The result is exceptional work delivered at any scale, without any studio becoming less of itself.
Bahry stated, “We’ve wanted a studio that actually belongs in Asia, not a foothold, and I’ve admired Onesal’s work for years. It stands apart from anything else in the group, a cultural and aesthetic voice we haven’t had until now. They’re a global studio like the rest of us, working for brands everywhere, but the DNA is Tokyo: the sensibility, the references, the way they see. For our clients that means not just reach into the region, but a studio with roots in it.”
Forever COO Kate Bate said,“What struck us about Onesal wasn’t just the quality of the work, it was how consistent it is. That kind of output doesn’t happen by accident. It reflects a team with a clear point of view and the discipline to hold it, even as they’ve grown. The client relationships they’ve built reflect that too. That’s exactly the kind of studio we want in this group.”
Nahuel Salcedo, founder of Onesal, said, “I started Onesal in Tokyo eleven years ago to make work that mattered: for clients, for the craft and for the team. We’ve grown by being deliberate about what we say yes to. Joining Forever feels like a continuation of that, not a departure. It means becoming part of a group of creatively distinct studios connected through shared talent, knowledge and infrastructure, allowing Onesal to stay true to itself while reaching further than we could alone.”
