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    Home » FTC’s rule banning fake online reviews goes into effect

    FTC’s rule banning fake online reviews goes into effect

    By SHOOTTuesday, October 22, 2024No Comments287 Views
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    Lina Khan, then the nominee for Commissioner of the Federal Trade Commission (FTC), speaks a confirmation hearing, April 21, 2021, on Capitol Hill in Washington. (Graeme Jennings/Washington Examiner via AP, Pool, File)
    WASHINGTON (AP) --

    A federal rule banning fake online reviews is now in effect.

    The Federal Trade Commission issued the rule in August banning the sale or purchase of online reviews. The rule, which went into effect Monday, allows the agency to seek civil penalties against those who knowingly violate it.

    “Fake reviews not only waste people’s time and money, but also pollute the marketplace and divert business away from honest competitors,” FTC Chair Lina Khan said about the rule in August. She added that the rule will “protect Americans from getting cheated, put businesses that unlawfully game the system on notice, and promote markets that are fair, honest, and competitive.”

    Specifically, the rule bans reviews and testimonials attributed to people who don’t exist or are generated by artificial intelligence, people who don’t have experience with the business or product/services, or misrepresent their experience.

    It also bans businesses from creating or selling reviews or testimonials. Businesses that knowingly buy fake reviews, procure them from company insiders or disseminate fake reviews will be penalized. It also prohibits businesses from using “unfounded or groundless legal threats, physical threats, intimidation, or certain false public accusations.”

    People can report violations here.

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    Tags:FTCLina Khanonline reviews



    William Dafoe, Jonathan Bailey and Peter Dinklage join the voice cast for Starburn Industries’ “Lincoln in the Bardo”

    Friday, August 28, 2026
    Peter Dinklage (photo by Whitney Matewe)

    Actors Willem Dafoe, Jonathan Bailey and Peter Dinklage have joined the voice cast of Starburns Industries’ “Lincoln in the Bardo,” based on acclaimed author George Saunders’ New York Times bestseller and 2017 Booker Prize-winner.  Saunders adapted the screenplay, with Academy Award-nominated filmmaker Duke Johnson directing.  It was announced earlier that Tom Hanks stars as the 16th President of the United States, Abraham Lincoln, in the live action portion of the film.  CAA Media Finance and WME Independent are handling sales at the upcoming TIFF: The Market.

    The film employs a unique blend of stop-motion animation and live action to explore one of the most intimate moments of Lincoln’s life, centering on his relationship with his recently deceased eleven-year-old son.  Blending history and imagination, the story unfolds through an unforgettable ensemble of characters – living and dead, historical and invented – to explore themes of love, empathy, and the human capacity for connection in the face of unimaginable grief.

    Reverend Everly Thomas – the ghost of a minister who died believing he would go to heaven, but, to his dismay, found out otherwise – is voiced by Dafoe.  Bailey is voicing Roger Bevins, the ghost of a young gay man who took his own life over a failed love affair and instantly regretted it.  Dinklage is voicing Hans Vollman, a ghost obsessed with his dream of being reunited with his much-younger wife.

    Four-time Academy Award nominee Dafoe’s credits include animated films “Finding Nemo,” “Fantastic Mr. Fox” and “The Boy and the Heron,” as well as “At Eternity’s Gate,” “The Florida Project,” “Shadow of the Vampire” and seminal Vietnam movie... Read More

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    Farewell Note from the Publisher

    After 66 years of covering Commercial, Film & TV production & post, SHOOTonline ceased publishing as of Friday, August 28th, 2026.

    Although publishing activities concluded, the company will continue to operate through a transition period to ensure a smooth conclusion to all business dealings, including processing refunds for prepaid SPW tokens and collecting outstanding advertising invoices.

    A heartfelt Thank You to our readers, advertisers, sponsors, vendors, and of course the amazing staff throughout the decades who have made this wonderful SHOOT Magazine/SHOOTonline journey possible. And, a huge Thank You to all the executives, artisans, companies, agencies, associations, guilds, studios, networks, streaming services, manufacturers, and so many more who trusted us to share their news, milestones, insights, and points of view with the industry.

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