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    Home » Getting in on the joke, Univision buys stake in The Onion

    Getting in on the joke, Univision buys stake in The Onion

    By SHOOTTuesday, January 19, 2016Updated:Tuesday, May 14, 2024No Comments1453 Views
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    This Nov. 1, 2005, file photo, shows the Univision Communications Inc., building in Los Angeles. (AP Photo/Damian Dovarganes, File)

    By Tali Arbel, Business Writer

    NEW YORK (AP) --

    The Spanish-language broadcaster Univision is buying a stake in the owner of satirical website The Onion, in what may be considered a serious grab for younger viewers.

    "I'm happy to announce that we've just finished a deal with what might at first seem like an unusual partner: Univision," wrote Onion Inc. CEO Mike McAvoy in a memo to employees. He said Univision has acquired "a good chunk" of Onion Inc. as of today, and may acquire the remainder down the line.

    Once solely comedic enterprises have earned younger audiences who rely on them as a news source.

    The Pew Research Center found that 12 percent of Americans cited "The Daily Show" on Comedy Central as the place where they got their news, with that number skewing heavily toward younger viewers.

    While The Onion veers well outside of news boundaries, its preposterous articles regularly involve politics, health care and science.

    Univision says it sees comedy as crucial in covering news for young people, particularly with the upcoming U.S. presidential election.

    Univision Communications Inc. said Tuesday that it is a minority investor. Univision spokeswoman Rosemary Mercedes and Onion spokeswoman Lauren Pulte both declined to specify the size of Univision's investment.

    There is a scramble by TV networks for younger viewers and their spending dollars. Disney, the owner of ABC, Disney and ESPN, has invested in digital video network Vice, which is getting its own U.S. TV channel; Comcast's NBCUniversal has put money into online content and news hubs BuzzFeed and Vox.

    And it isn't Univision's first digital foray. The company, which last summer filed to go public amid declines in TV ratings, in 2015 bought The Root, a news and opinion site aimed at African-Americans, and launched a digital video site, Flama, aimed at English-speaking young Hispanics in 2014.

    Onion Inc. scuttled its print version, and today also includes pop-culture site The A.V. Club; ClickHole, a swipe at viral-stories generator BuzzFeed; and Onion Labs, an ad agency. McAvoy says it has been searching for a year for a "partner" to help it grow. Univision says it will have oversight of Onion Inc., but the company will operate independently.

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    Tags:The OnionUnivision



    Industry mourns Carol Jean Busching, co-founder of Paisley Productions

    Saturday, May 9, 2026
    Carol Jean Busching

    Carol Jean Busching (née Carol Jean Corbett) passed away peacefully surrounded by her family on May 2 at her home in Los Angeles. The cause of death was lung cancer. She was 86.

    Born and raised in Southern California, Busching was just five days away from her 66th wedding anniversary to her beloved husband, Tony. Partners in all things, in the 1960’s Carol and Tony successfully founded Paisley Productions, a company based in Hollywood to make television commercials. This was when the advertising business was still in its early stages promoting products on television. After a 20-plus year run, the couple moved west to Venice, Calif., and subsequently formed Electric Avenue Films.

    Carol was in many ways a pioneer in the field of commercial production, doing accounting and cost reporting, budgeting and payroll on film shoots for some of the biggest companies in the country. Hired by many multinational clients such as Chevron, Ford, McDonald’s and Radio Shack, they were responsible for work that was shot all around the world. It was a high risk, but high return enterprise and Carol’s personal strength, intelligence and intuition served the partnership well.

    At the same time, Carol and Tony raised three daughters, with Carol showing her girls that a woman can manage a successful career while also being a devoted mother. It was a lesson that her girls would not just take to heart but emulate.

    Besides her family, which always came first, Carol had deep interests. She loved thoroughbred racehorses, cooking, reading, crossword puzzles, and her dogs. But above all, she found her greatest joy in being a beloved wife to Tony, and a mother, sister, aunt and grandmother.

    For all those who knew her, Carol’s laugh was her signature. It... Read More

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