Goldenchild, a studio of multidisciplinary creators dedicated to interactive, innovative projects, has been launched under the leadership of Dutch-born director, designer and artist Fons Schiedon who serves as the new venture’s executive creative director.
Goldenchild–an affiliate to Golden LA and supported by much of the same firepower–will collaborate with brands, agencies, and performing artists at various stages in the creative process. For brand storytelling, the new venture will draw on its roster’s breadth of expertise in everything from traditional live action and photography to animation, CGI, AI, virtual reality, and augmented reality techniques.
Goldenchild is the invention of managing director Matthew Marquis and executive producer Pierre Nobile, Golden LA mainstays who quickly tapped Schiedon, an illustrator and graphic designer turned jack-of-all-trades creator, to join the team not only as ECD, but as one of the first directors on the roster.
“Fons has expertise in every type of media that Goldenchild delivers,” said Nobile. “He’s versatile, curious, and above all, is an incomparable and eager creative partner when ambitious projects are thrown our way.”
Schiedon’s career has included directing music videos for artists like Groove Armada and SBTRKT, creating visuals for Beyoncé, Arcade Fire, and The Killers, designing for Michelle Obama’s documentary “Becoming,” as well as working with brands like MTV, Motorola, Nickelodeon, XL Recordings, Universal Music Group, Samsung, AT&T, Benjamin Moore, Cartoon Network, and Warner Bros.
Nobile and Schiedon first met while working together on the visuals for the Beyoncé Formation World Tour. They hit it off immediately as collaborators and continued to work together at Golden LA, forming a like-minded team around them, many of whom can be found on Goldenchild’s roster.
Goldenchild’s specialized roster includes French director, artist, and designer Hugo Richel known for his sleek work with high-fashion clients that explore the connection between digital art forms like VR, and nature; Anime-inspired Canadian creative director, Henrique Barone; and Swiss-based Get It, with a specialty in playful, colorful, type-driven motion design and typography.
“Goldenchild’s parents, Matthew Marquis and Pierre Nobile, and I have been friends for a while. It’s a great little family,” said Schiedon, who’s done numerous projects with Golden LA. “This new initiative allows us to work in the way we all work best–flexibly, project-oriented, and using a full range of creative technology.”
Marquis said, “This new company was created to go after the next, compelling tier of digital work,” said Marquis. “It is the lovechild of Golden LA and the future.”
