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    Google delays plan to phase out Chrome ad-tracking tech

    By SHOOTUpdated:No Comments1399 Views
    In this Monday, Nov. 5, 2018 file photo, a woman walks past the logo for Google at the China International Import Expo in Shanghai. (AP Photo/Ng Han Guan, File)
    LONDON (AP) --

    Google says it's delaying plans to phase out Chrome browser technology that tracks users for ad purposes because it needs more time to develop a replacement system. 

    The tech giant said Thursday that proposals to remove so-called third-party cookies will be pushed back to late 2023, nearly two years later than planned. 

    "We need to move at a responsible pace, allowing sufficient time for public discussion on the right solutions and for publishers and the advertising industry to migrate their services," Vinay Goel, the director of privacy engineering for Chrome, said in a blog post. 

    Third-party cookies are snippets of code that log user info and are used by advertisers to more effectively target their campaigns, thereby helping fund free online content such as newspapers and blogs. However, they've also been a longstanding source of privacy concerns because they can be used to track users across the internet.

    Google is retiring third-party cookies as it overhauls Chrome to tighten privacy, but the proposals have shaken up the online advertising industry, raising fears that replacement technology will leave even less room for online ad rivals. European Union and British regulators have been investigating Google's plans, known as Privacy Sandbox. To resolve the U.K. probe, the company has offered the country's competition watchdog a role overseeing the cookie phaseout. 

    Goel said Google aims to have the new technology available by the end of 2022 for developers to start adopting, which would allow third-party cookies to be phased out of Chrome over three months "ending in late 2023." 

    One of the leading ideas to replace third-party cookies is a technique that hides users in large online groups based on their interests while keeping web browsing histories on devices to maintain privacy.

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    Tags:ad trackingChromeGoogleonline privacy



    Paramount says China’s Tencent withdrew from its Warner Bros bid to avert national security issues

    Thursday, December 11, 2025
    A man rides past the Tencent headquarters in Beijing, China on Aug. 7, 2020. (AP Photo/Ng Han Guan, File)

    Paramount Skydance says the Chinese gaming and social media giant Tencent Holdings withdrew from its bid to buy Warner Bros Discovery to avert a possible national security review.

    Paramount's revised filing with the U.S. Securities and Exchange Commission of its takeover bid said the Chinese company had dropped its $1 billion financing commitment out of concern, since it would be a "non-U.S. equity financing source," that its bid might be subject to a review by the Committee on Foreign Investment in the United States, known as CFIUS. That was even though approval by CFIUS or by the Federal Communications Commission was not a condition of the bid.

    The SEC filing, dated Monday, said that foreign sovereign wealth funds of Saudi Arabia, Abu Dhabi and Qatar, which are providing $24 billion for Paramount's bid, had agreed to give up a right to participate in Warner Bros' management to avoid the additional scrutiny.

    On Monday, Paramount launched a hostile $77.9 billion takeover offer for Warner Bros. Discovery, competing with rival bidder Netflix to buy the company behind HBO, CNN and a famed movie studio.

    Big deals that involve foreign companies are sometimes subject to national security reviews by CFIUS, a U.S. government group chaired by the Treasury Secretary that studies mergers for national-security reasons. It has the power to force companies to change ownership structures or divest completely from the U.S.

    Under former President Joe Biden as well as President Donald Trump, the Treasury Department has sought to strengthen its powers as national security concerns related to foreign investment have increased.

    Tencent is among dozens of Chinese companies that the U.S. Defense Department has included in a list of companies it... Read More

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