Google says it's delaying plans to phase out Chrome browser technology that tracks users for ad purposes because it needs more time to develop a replacement system.
The tech giant said Thursday that proposals to remove so-called third-party cookies will be pushed back to late 2023, nearly two years later than planned.
"We need to move at a responsible pace, allowing sufficient time for public discussion on the right solutions and for publishers and the advertising industry to migrate their services," Vinay Goel, the director of privacy engineering for Chrome, said in a blog post.
Third-party cookies are snippets of code that log user info and are used by advertisers to more effectively target their campaigns, thereby helping fund free online content such as newspapers and blogs. However, they've also been a longstanding source of privacy concerns because they can be used to track users across the internet.
Google is retiring third-party cookies as it overhauls Chrome to tighten privacy, but the proposals have shaken up the online advertising industry, raising fears that replacement technology will leave even less room for online ad rivals. European Union and British regulators have been investigating Google's plans, known as Privacy Sandbox. To resolve the U.K. probe, the company has offered the country's competition watchdog a role overseeing the cookie phaseout.
Goel said Google aims to have the new technology available by the end of 2022 for developers to start adopting, which would allow third-party cookies to be phased out of Chrome over three months "ending in late 2023."
One of the leading ideas to replace third-party cookies is a technique that hides users in large online groups based on their interests while keeping web browsing histories on devices to maintain privacy.
ABC will air 6 additional “Monday Night Football” games starting this week with Bills-Jets
ABC will simulcast six more ESPN "Monday Night Football" games, including Monday's AFC East matchup between the Buffalo Bills and the New York Jets.
The addition of the six games means ABC will air 17 this season — 14 simulcasts with ESPN (including two playoff games) and three games exclusively on ABC.
The decision to simulcast more games was a joint decision between the NFL and Walt Disney Company, which owns ABC and ESPN.
The other added games are Baltimore at Tampa Bay (Oct. 21), Tampa Bay at Kansas City (Nov. 4), Houston at Dallas (Nov. 18), Baltimore at Los Angeles Chargers (Nov. 25) and New Orleans at Green Bay (Dec. 23).
The only two Mondays the rest of the regular season where ABC will not have a game are Nov. 11 and Dec. 2.
ABC had games all 18 weeks last season due to an agreement with the NFL since there was no new original fall programming due to the Hollywood writers and actors strikes. With more games on network television, "Monday Night Football" averaged 17.36 million viewers across ESPN, ESPN2 and ABC, a 29% increase over 2022.
It was the best audience numbers for the league's seminal prime-time package since 2000. The Super Bowl 57 rematch between Philadelphia and Kansas City averaged 29.03 million.
Coming into the season, ABC had eight scheduled simulcasts, including two Saturday Week 18 games and two playoff games, and three exclusive MNF games when there were doubleheaders.
It also continues Disney's move toward putting more sports programming back on ABC. Super Bowl 61 from Los Angeles in 2027 will be on the network and the College Football Playoff championship game will also move to ABC the same year.
More games on ABC will also boost the ratings. Kansas City's 26-13 victory... Read More